Systems and methods for user identification, user demographic reporting and collecting usage data using biometrics

a biometric and user technology, applied in the field of user identification, user demographic reporting and collecting usage data using biometrics, can solve the problems of limited information not available, insufficient user useful information, and inability to provide enough information about users
US20070276940A1Inactive Publication Date: 2007-11-29COMSCORE NETWORKS
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Patent Information

Authority / Receiving Office
US · United States
Patent Type
Applications(United States)
Current Assignee / Owner
COMSCORE NETWORKS
Publication Date
2007-11-29
Estimated Expiration
Not applicable · inactive patent

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Abstract

Several ways of identifying users and collecting demographic information and market information are disclosed, including branding a browser with a unique identification in each user request, identifying a user by his key strokes or mouse clicks, gathering demographic information using multiple data sets and by monitoring network traffic. Additionally, user requested content is distinguished from other, non-user content, and the performance of a server can be monitor and analyzed from a client a client perspective. Further, an Internet user's Internet data is routed to a known domain on the Internet, from which it is routed on to the intended recipient. The domain includes proxy servers which proxy the user's data requests to the domain, and database servers, which filter and build a database of the user's Internet usage. Particular data concerning certain behaviors of interest, such as purchasing data, is filtered into the database, and can form the basis for numerous market measures.
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Description

[0001] Priority is claimed to copending U.S. Non-Provisional application Ser. No. 09 / 532,890 filed on Mar. 22, 2000, and U.S. Provisional Application Nos. 60 / 355,785, filed on Feb. 12, 2002 and 60 / 353,993, filed on Feb. 5, 2002, the entirety of each being herein incorporated by reference.BACKGROUND OF THE INVENTION

[0002] 1) Field of the Invention

[0003] The present invention relates to systems and methods useful in identifying a computer user and the user's demographic and other user specific information from his or her activities on the computer, particularly from the user's activities on a network, as well as differentiating between user requested data and automatically generated data.

[0004] 2) Brief Description of the Related Art

[0005] Knowing the actual identity of a computer user can be invaluable for many reasons. As explained herein below, when a user accesses the Internet, for example, identification information relating to the computer or the software may be available ov...

Claims

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