Collection processing method and system for network advertisement operation event information

A technology for operating events and online advertisements, applied in data processing applications, electronic digital data processing, special data processing applications, etc., can solve the problems of low accuracy of audience analysis, inaccurate data, high cost, etc., to reduce the cost of audience analysis, Accurate user data, the effect of improving accuracy

Inactive Publication Date: 2008-09-24
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The questionnaire survey method needs to create a special questionnaire for each advertisement, and requires the user to manually input relevant content, the workload is very huge, and the cost is too high
[0006] 2) Low audience coverage
This kind of questionnaire survey is a passive survey method. If users are not interested in the survey, they will not fill in the form, and due to the ...

Method used

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  • Collection processing method and system for network advertisement operation event information
  • Collection processing method and system for network advertisement operation event information
  • Collection processing method and system for network advertisement operation event information

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Experimental program
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Embodiment Construction

[0042] The present invention will be further described in detail below through specific embodiments and accompanying drawings.

[0043] figure 1 It is the main flowchart of the method of the present invention. see figure 1 , the method includes:

[0044] Step 101. Collect operation event information of the network advertisement, and generate operation event logs, which include the operation event, the identifier of the operated network advertisement, and the identifier of the user who operated the network advertisement.

[0045] Step 102: Obtain attribute information of the user according to the user identifier in the operation event log, and fill the attribute information of the user into the operation event log.

[0046] Step 103, storing the operation event log filled with user attribute information.

[0047] Step 104: Perform audience statistics analysis and calculation on the stored operation event logs to generate an audience statistics report.

[0048] For network ...

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PUM

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Abstract

The invention discloses a collection processing method and the system of the operation event information of network advertisement. The method includes: A. the operation event information of the network advertisement is collected to generate an operation event log which includes operation events, operated network advertisement identifications and user identifications for operating the network advertisement; B. the attribute information of the user is obtained according to the user identifications in the operation event log, and then the attribute information is filled in the operation event log; C. the operation event log which is filled with the attribute information of the user is saved; D. the audience statistical analysis calculation is implemented on the stored operation event log to generate an audience statistical report. The system of the invention includes an information collection server, a filling module of user information and a storage and calculation module. Due to the utilization of the invention, the audience analysis cost of the network advertisement can be lowered, the audience coverage is improved, and the accuracy of the audience analysis is improved.

Description

technical field [0001] The invention relates to network information processing technology, in particular to a method and system for collecting and processing network advertisement operation event information. Background technique [0002] The Internet advertising system targets the audience at the netizen group, makes the advertising content into a data format that can be accessed by the Internet browser, and publishes it on the Internet. When the user opens the relevant web page, the online advertisement will be displayed in the browser window. Users can jump to the link corresponding to the advertisement by clicking on these online advertisements. Online advertising has been widely used on the Internet, which can provide advertisers with online product promotion and brand promotion. [0003] For advertisers, it is not enough to just place advertisements. It is also necessary to analyze the events of users operating advertisements, so as to evaluate the effectiveness of ad...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30G06Q30/02
Inventor 寿吉吴双林志亮沈丽莉白少林徐盎
Owner TENCENT TECH (SHENZHEN) CO LTD
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