The invention discloses a premium investigation system with an accurate advertisement dissemination effect, which is based on a premium investigation system terminal and an information service model of a website. The investigation system comprises a businessman question make-out system, a user answering system, an intelligent question allocation system and a data statistics analysis system. The investigation system provided by the invention can be landed with the aid of special ID information through Internet, the businessman can make out questions according to a question template; users can answer the questionnaire, obtain compensation, and participate in a campaign of drawing a lottery; and a statistics report can be sent to the businessman through the system. Through the system provided by the invention, a traditional model that the advertising information is passively received by audiences is changed, and the billing is performed according to the watching and right comprehension of audiences, so the historic breakthrough from the price to the value of the advertisement is realized, the real-time dynamic monitoring is achieved, the accurate advertisement effect can be measured, and the audiences can gain the advertising information and a certain remuneration during entertainment, and accordingly, the user experience value is promoted, and the interactive watching becomes the mainstream and trend.