Webpage advertisement delivery method and system

A technology of advertising placement and advertising, applied in the Internet field, can solve problems such as loss of advertisers and website companies, inability to display or play advertisements in ad positions, and affecting ad viewing volume and click-through rate, etc.

Inactive Publication Date: 2011-07-27
JUYUE INFORMATION TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It will cause the position of the code in the website page to be blank, that is, the advertisement cannot be displayed or played at the predetermined advertisement position, which will affect the viewing volume and click-through rate of the advertisement, and bring losses to advertisers and website companies

Method used

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  • Webpage advertisement delivery method and system
  • Webpage advertisement delivery method and system
  • Webpage advertisement delivery method and system

Examples

Experimental program
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Embodiment Construction

[0036] The present invention applies DHTML (Dynamic HTML, Chinese name dynamic HTML) in the web technology, and the language used is JavaScript. The problem of avoiding the failure of the ad code and blanks in the ad area due to reasons of the ad delivery server or the network is achieved.

[0037] The specific implementation manners of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0038] see figure 1 , figure 1 It is a schematic flow chart of a preferred embodiment of the webpage advertisement delivery method of the present invention. The method comprises the steps of:

[0039] Step S1: Select the corresponding advertisement delivery code according to the received application advertisement request;

[0040] Step S2: Generate a webpage advertisement according to the delivery code and publish it to the corresponding webpage advertisement area;

[0041] Step S3: Determine whether the delivery code generates a javasc...

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PUM

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Abstract

The invention relates to webpage advertisement delivery method and system. The method comprises the following steps: S1, selecting a corresponding advertisement delivery code according to a received advertisement application request; S2, generating a webpage advertisement according to the delivery code and publishing the generated webpage advertisement to a corresponding webpage advertisement region; and S3, determining whether the delivery code generates a javascript variable in a preset time by a javascript determination program or not; if so, stopping the determination program; if not, stopping the step S2 and displaying a preset advertisement picture in the webpage advertisement region. The webpage advertisement delivery method and system avoid the problems of advertisement code failure and blank advertisement region due to an advertisement delivery server or network reasons.

Description

【Technical field】 [0001] The present invention relates to the technical field of the Internet, in particular to a method and system for placing advertisements on webpages. 【Background technique】 [0002] In recent years, with the maturity of Internet technology, the Internet advertising market has also shown a trend of rapid growth, and has become a new advertising medium and channel that businesses and advertising media are paying more and more attention to. Among them, advertisements related to webpage content have brought huge commercial value to customers by virtue of their strong implantability, high page views and high click-through rate. [0003] Displaying advertisements provided by advertising service providers on the webpage by the website is one of the important modes of current Internet advertisement delivery (especially advertisement delivery related to webpage content). In this mode, the website usually creates an advertisement area on the webpage, and uses a ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
Inventor 房炜
Owner JUYUE INFORMATION TECH SHANGHAI
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