A method and apparatus for providing related sublinks in search results

Abstract

The invention aims to provide a method and device for providing related sub links in a search result. The method comprises the following steps: searching by a providing device according to inquiry information input by a user, so as to obtain one or a plurality of search results, and one or a plurality of related sub link information in at least one search result; carrying out matched inquiry in the one or a plurality of sub link information according to the inquiry information, so as to acquire at least one sub link information matched with the inquiry information; and providing one or a plurality of search results and at least one related sub link information to the user. Compared with the prior art, the method and device provided by the invention can be used for shortening the path to acquire webpage information corresponding to the sub links of the related webpages, when the user searches the related webpages, and improving the accuracy and efficiency of website popularization.

Description

technical field [0001] The present invention relates to web search technology, and in particular to a technology for providing relevant sub-links in search results. Background technique [0002] In traditional search technologies, network devices usually search based on user query information, and obtain one or more search results. The search results generally include website URLs and corresponding description information with names and contents that match keywords in the query information. [0003] However, many websites will release some updated information or promotional information from time to time. For example, the department store website will launch some promotional information on new seasonal products, the electronic equipment direct sales website will also launch some equipment discount information from time to time, and the movie theater website will launch some latest products at any time. Movie information and game websites will also launch some new promotional ...

AI Technical Summary

Problems solved by technology

Usually, when a user uses a user device to search online, he can only obtain some search results including website URLs and text descriptions, and then redirects to the homepage of the corresponding website after clicking on the search result, and then browses on the homepage, and through After further clicking on some sub-links and redirecting to the corresponding sub-page again, you can get some of the latest product information or promotional information. Lose attention and interest in the key promotional information of the website due to irrelevant information

[0004] Traditional search engines require users to click on different search results multiple times and browse a large number of sub-link pages on the corresponding website to obtain the required information, which not only consumes the user's search time, but also makes the corresponding website The website of the service cannot provide its latest and hottest information to users searching for its website more efficiently and accurately, for example, the main event information page, promotional / hot product information page

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