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Method and system for recommending display keyword of data object

A technology of data objects and recommendation methods, applied in the field of information processing, to achieve the effect of improving coverage, easy maintenance, and high coverage

Active Publication Date: 2013-09-18
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0018] This application also provides a display keyword recommendation method for data objects, which can recommend display keywords based on various strategies, realize customization and personalization of display keyword recommendations, and overcome the problems of code redundancy and complex structure, making the system easy to maintain

Method used

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  • Method and system for recommending display keyword of data object
  • Method and system for recommending display keyword of data object

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0153] Several sub-steps in online steps 104 and 206 in Embodiment 1 and Embodiment 2 can be realized by one function, or by several functions.

[0154] For example, substeps 1041 and 206a (extracting of core meaning words), 1042 and 206b (acquiring core meaning words set), 1043 and 206c (selection of the third or second candidate display keywords) can utilize an extension function to realize, Steps 1044 and 206d (scoring) can be realized with a scoring function, steps 1045 and 206e (sorting) can be realized with a sorting function, and steps 1046 and 206f (selection of display keywords of the current data object) can be realized with a selection function to fulfill.

[0155] Different steps are realized through these four functions instead of one function, which facilitates the loading of policy plug-ins and the calling of other steps. In this way, for the same or similar processing, it is only necessary to set one function, instead of setting a plurality of functions. For ...

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PUM

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Abstract

The invention discloses a method and a system for recommending a display keyword of a data object. The method comprises the following steps of: receiving a current data object of a display keyword to be recommended; judging whether a relevant history data object which is relevant to the current data object exists in a recommended library or not, if so, acquiring a display keyword which corresponds to the relevant history data object from the recommendation library, and determining a display keyword which corresponds to the current data object; otherwise, acquiring a display keyword which corresponds to the current data object according to a query log in an online way. Due to the adoption of the method and the system provided by the invention, the coverage rate of the query log is increased, and meanwhile, the requirement of instantaneity is met.

Description

technical field [0001] The present application relates to information processing technology, in particular to a method and system for recommending keywords for displaying data objects. Background technique [0002] In some websites, seller users may provide some data objects to the website in order to make their products, videos or pictures, etc. available to users who visit the website (hereinafter referred to as search users). The data object usually includes text data such as product information for describing a product, video information for describing a video, or picture information for describing a picture, and may also include pictures, videos, and the like. [0003] The website can provide display keywords for the data objects of seller users. If these display keywords are purchased by seller users, when the display keywords of a certain data object are included in the query information entered by the search user, the search engine will The query obtains the data ob...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 乔彦涛黄鹏林锋
Owner ALIBABA GRP HLDG LTD
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