User identifier matching method and device

A user identification and matching method technology, applied in the field of user identification matching methods and devices, can solve the problems of low reliability, lack of positioning information, difficult user identification matching, etc., and achieve the effect of accurate and reliable matching

Active Publication Date: 2016-06-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, since the IP address allocation mechanisms of various communication operators are different, and are usually randomly allocated, the scheme of matching user IDs based solely on IP addresses has low reliability.
At the same time, since users usually choose to block unnecessary positioning requests when accessing Internet services, the user's positioning information is usually missing, making it difficult to accurately match user IDs based on part of the missing positioning information

Method used

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  • User identifier matching method and device
  • User identifier matching method and device

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Embodiment Construction

[0037] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0038] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0039] figure 1 It shows an exemplary system architecture 100 to which embodiments of the user ID matching method or the user ID matching method apparatus of the present application can be applied.

[0040] Such as figure 1 As shown, the system architecture 100 may include...

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Abstract

The invention discloses a user identifier matching method and device. One specific implementation manner of the user identifier matching method comprises the following steps of: analyzing a pre-stored user operation information set, and obtaining at least one positioning area distributed by various internet protocol IP addresses and weights of various positioning areas recorded in the user operation information set, wherein user operation information in the user operation information set includes user identifiers, IP addresses and positioning point coordinates; obtaining the positioning information similarity of a user identifier to be matched and other user identifiers recorded in various user operation information sets according to the positioning area distributed by the IP address associated with the user identifier and the weights of various positioning areas; and determining other user identifiers matched with the user identifier to be matched according to the positioning information similarity. By means of the implementation manner, the user identifiers can be matched accurately and reliably.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to the field of user portrait technology, and in particular to a method and device for matching user IDs. Background technique [0002] With the vigorous development of the Internet, the need to accurately analyze the attributes and relationships of each user through user portrait data has become increasingly clear. User portraits are virtual representations of real users, and target user models based on a series of real data. Use user research to understand users, and classify them into different types according to their goals, behaviors, and opinions. Then extract typical features from each type, and give them descriptions such as names, photos, some demographic elements, and scenes. , forming a user portrait data. User portraits enable companies to conveniently obtain more extensive feedback information from users through the Internet, and provide a sufficient data ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/12H04L29/08
CPCH04L2101/69H04L67/52
Inventor 程允胜吴海山周景博
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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