Information processing method and information processing device

An information processing method and an information processing device technology, which are applied in the field of computer information, can solve problems such as poor pertinence, achieve strong pertinence, avoid waste of resources, and improve pertinence and effectiveness
CN105792001AActive Publication Date: 2016-07-20HEILONGJIANG BAYI AGRICULTURAL UNIVERSITY
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
HEILONGJIANG BAYI AGRICULTURAL UNIVERSITY
Publication Date
2016-07-20

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Abstract

The invention provides an information processing method and an information processing device. The information processing method comprises the steps of receiving a playing request from a user terminal, wherein the playing request carries user information and media information; determining whether to perform insert playing of an advertisement based on the user information; on condition that insert playing of the advertisement is required, suspending a corresponding streaming media which plays the playing request, and obtaining related historical playing records; determining the kind of a to-be-played advertisement according to the video kind of each historical video in the historical playing records; selecting one or a plurality of advertisement videos which accord with the kind of the to-be-played advertisement; transmitting one or the plurality of advertisement videos to the user terminal for playing; and after a fact that one or the plurality of advertisement video have already played is detected, transmitting the playing request to a streaming media server, and forwarding the streaming media which corresponds with the playing request that is obtained from the streaming media server to the user terminal. According to the information processing method and the information processing device, targeted advertisement playing can be performed on different users.
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Description

technical field

[0001] The invention relates to the field of computer information, in particular to an information processing method and an information processing device. Background technique

[0002] With the development of computer and network technology, network video technology has gradually become closely related to people's daily life and work. Online video usually uses computers or mobile devices as user terminals, provided by online video service providers, and uses streaming media as the playback format, which can be broadcast live online or on demand. Network video generally requires an independent player, and the file format is mainly a streaming media format based on P2P technology that occupies less client resources. Online video usually uses computers or mobile devices as user terminals, and uses IM tools such as QQ and MSN to conduct visual chatting.

[0003] At present, when a user plays an online video provided by an online video service provider, he usual...

Claims

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