A method and device for matching pictures for search information

Abstract

Disclosed are a method and a device for matching an image to search information. The method comprises: in response to a search request of a user, acquiring a first search result corresponding to a search keyword comprised in the search request (S201); if it is determined that the first search result does not comprise an image, searching, according to the search keyword, a pre-established first image library, and acquiring an image matching the search keyword, wherein the first image library stores a correspondence between an image and a search keyword (S202); associating the image matching the search keyword with the first search result and displaying the image and the first search result (S203). The method of the present invention automatically matches a suitable image to search information, thereby improving the readability of information, allowing users to acquire information more intuitively, reducing frequency of user / network interaction and reducing wastage of network resources.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to a method and device for matching pictures for search information. Background technique [0002] With the rapid development of the Internet, the Internet has become an important information publishing platform. In order to help users quickly and effectively obtain the information they need in the ocean of information, search engines emerge as the times require. In the prior art, a search engine can help people obtain required information by searching keywords. However, many search results show pure text search results, which is not convenient for users to intuitively obtain the information they need. Users need to frequently open the web pages corresponding to the search results to obtain the information they are interested in, which increases the interaction between users and the network, resulting in waste of network resources. In particular, f...

AI Technical Summary

Problems solved by technology

If the advertisement content provided by the advertiser does not contain pictures, it often cannot attract the attention of users, and the number of clicks is not high

However, for many advertisers, the production cost of pictures is very high, and it is often impossible to configure suitable pictures for advertising content

When the text-only advertisement search results occupy a better display position, but cannot get enough attention and clicks from users, it will virtually increase the time for users to find interesting information, increase the interaction between users and the network, and to a certain extent Occupation and waste of network resources

Images