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Advertising information push method, device and system

An advertising push and advertising information technology, applied in the field of advertising, can solve the problems of low accuracy of advertising information, loss of value, increase of operators, etc., and achieve the effect of reducing the risk of leaking user privacy, improving accuracy, and improving security.

Active Publication Date: 2021-07-16
苏州利丰智联科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, when the user label information accumulated by the advertising pusher is sufficient, the specific information of the user can be analyzed, resulting in the leakage of user information, resulting in low security of user information, and increasing the risk of operators leaking user privacy
In addition, the use value of desensitized user information is low, or even loses value, resulting in low accuracy of matching advertising information, resulting in low accuracy of advertising information push

Method used

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  • Advertising information push method, device and system
  • Advertising information push method, device and system
  • Advertising information push method, device and system

Examples

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Embodiment Construction

[0054] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0055] As mentioned in the background technology, currently, for the purpose of protecting user privacy, when cooperating with advertising pushers, operators generalize or desensitize user information, and then use the processed user label information or desensitized user information The information is sent to the advertisement pusher, so that the advertisement pusher matches the advertisement information and pushes the matched adve...

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Abstract

The invention discloses an advertising information pushing method, device and system, which relate to the technical field of advertising and are mainly aimed at improving the security of user information, reducing the risk of operators leaking user privacy, and at the same time improving the accuracy of advertising information pushing. The method includes: receiving an advertisement push request forwarded by an advertisement push server, the advertisement push request carrying user identification information requesting advertisement push; analyzing locally stored user information according to the user identification information to obtain user characteristic information; and matching the locally stored advertisement information according to the user characteristic information; sending the matched advertisement information to the advertisement pushing server, so as to push the matched advertisement information to the user terminal. The present invention is suitable for pushing advertisement information.

Description

technical field [0001] The present invention relates to the technical field of advertisements, in particular to a method, device and system for pushing advertisement information. Background technique [0002] In recent years, with continuous development and operation, operators have accumulated a large amount of user information, such as user consumption records, identity information, and behavior information. Through the analysis and mining of this information, value can be generated, especially in terms of advertising push. These user information can generate huge value. For example, the user's purchase preference can be analyzed based on user information, and it is easier to be purchased by users when they are pushed to users when they surf the Internet. advertisements for goods or services. [0003] At present, for the purpose of protecting user privacy, operators usually generalize or desensitize user information when cooperating with advertising pushers, and then send...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0258G06Q30/0277
Inventor 赵乐琪
Owner 苏州利丰智联科技有限公司
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