The invention relates to an ultraviolet curing color decorative coating, the components of the coating and the parts by weight thereof are as follows: 5 to 25 parts of epoxy acrylate prepolymer, 5 to 30 parts of polyurethane acrylate prepolymer, 2 to 10 parts of polyester acrylate prepolymer, 15 to 70 parts of acrylate monomer, 1 to 10 parts of photoinitiator, 1 to 35 parts of pigment, 0.5 to 10 parts of dispersant and 0.1 to 2 parts of auxiliary agent, the acrylate monomer is a mixture of the monomer with bifunctionality and the monomer with high functionality, wherein, the mixture ratio of the monomer with high bifunctionality to the monomer with bifunctionality is 1: 0.3 to 8. Compared with an ultraviolet curing transparent varnish, the ultraviolet curing color decorative coating has stronger decorative effect and almost the same curing speed, paint film hardness, adhesion, paint film gloss, and the like; and compared with a traditional solvent based colored paint, the ultraviolet curing color decorative coating does not contain volatile organic solvent, thereby avoiding the pollution and greatly improving the production efficiency. The ultraviolet curing color decorative coating is applicable to the decoration of plastics, wood materials, metals and other base materials.