TV program copyright value evaluation system and evaluation method thereof

Abstract

The invention discloses a TV program copyright value evaluation system and an evaluation method thereof. The method herein includes the following steps: establishing a TV program copyright value evaluation index system; then based on Delphi method, designing an expert rating list for many times so as to determine the effect degree on program value by each factor and properly simplifying an original index system; performing orthogonal design on factors of the system, generating a corresponding virtual product, perform product simulation based on the virtual product, and finding a correspondingprogram sample; and obtaining the score of the virtual product by enabling experts to rate the virtual product, determining a core index system and index weight of the TV program in combination with the analysis method, and finally obtaining the individual effectiveness contribution value of respective indexes and the index grade. According to the invention, the TV program copyright value evaluation system and evaluation method thereof provide an important basis and prerequisite for program copyright development and exploitation, can evaluate the copyright values of existed programs in a scientific manner, and can help a TV station to have a thorough research on assets thereof and can help scientific management of the assets, so that the TV program copyright value evaluation system and evaluation method thereof are very significant for formulating program price standards, copyright assignment, license use, fake products crackdown and damages claim, and the like.

Description

technical field [0001] The invention relates to the field of intangible asset evaluation, in particular to a TV program copyright value evaluation system and an evaluation method thereof. Background technique [0002] With the gradual advancement of the information technology revolution, the cultural industry is booming and showing its huge influence. Copyright, as the core resource of cultural industry operation and management, has been promoted to the height of national strategy. The "National Intellectual Property Strategy Outline" promulgated in 2008 clearly pointed out: "Improve the system and promote the marketization of copyright. Further improve the system of copyright pledge, work registration and transfer contract filing, expand the use of copyright, and reduce the cost and risk of copyright transactions. Give full play to the role of intermediary organizations such as copyright collective management organizations, industry associations, and agencies in copyright ma...

AI Technical Summary

Problems solved by technology

[0014] In view of the above-mentioned defects of the prior art, the technical problem to be solved by the present invention is the singleness of the method for evaluating the value of media content products based on user wishes. From a professional and technical point of view, a multi-dimensional, scientific method for evaluating the copyright value of TV programs has been established. evaluation system and method

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