The invention provides a timing receiving method of entitlement management message. The method comprises that a network side distributes user labels SN for terminals, which correspond to the terminals needed to receive the entitlement management message EMM, and sends the total number and the length information of the EMM to the terminals, the network side carries the SN of the terminal corresponding to the EMM in the EMM, and the EMM is in carousel according to the arranged order of the SN appointed with the terminal, after access, the terminal receives the EMM, according to the SN carried in the EMM, the SN of the terminal, the arranged order of the SN, the total number of the EMM and the length information of the EMM, the time period for receiving the EMM corresponding to the terminal is confirmed, and the EMM is received in the time period. The invention further provides a terminal to realize the method, thereby largely reducing the receiving and the analysis of the EMM which is irrelevant to the terminal, saving the terminal source and reducing the battery consumption of the terminal.