Data processing method and apparatus

A data processing and data technology, applied in the direction of electrical digital data processing, special data processing applications, digital data protection, etc., can solve problems such as difficulties in implementation, affecting the use of portrait systems, and achieve the effect of avoiding information leakage

Active Publication Date: 2018-06-26
BEIJING GRIDSUM TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If these business system data are sent to the "user portrait technology platform provider", because the business system data includes user identity data and business transaction data, these two types of data are due to data sensitivity and commercial confidentiality issues, so this method is implemented It is very difficult and will affect the actual use of the portrait system using this method

Method used

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  • Data processing method and apparatus
  • Data processing method and apparatus

Examples

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Embodiment Construction

[0021] Embodiments of the present invention provide a data processing method and device, which are used to perform confidential processing on data used for user portraits, so as to facilitate the realization of user portraits.

[0022] figure 1 It is a method flowchart of a data processing method provided by an embodiment of the present invention. refer to figure 1 , the method of the embodiment of the present invention includes:

[0023] Step 101: Obtain business system data;

[0024] Step 102: Convert the business system data to obtain converted data, and convert the data into data that is confidential and can be used for user portraits;

[0025] Step 103: Send the conversion data to the portrait platform, so that the portrait platform can make user portraits according to the conversion data.

[0026] Optionally,

[0027] Business system data includes user identity information,

[0028] Transform business system data to obtain transformed data, including:

[0029] Per...

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PUM

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Abstract

Embodiments of the invention disclose a data processing method and apparatus, which is used for performing secrecy processing on data used for user portrait drawing to facilitate realization of the user portrait drawing. The method comprises the steps of obtaining business system data; converting the business system data to obtain converted data, wherein the converted data is data having secrecy performance and capable of being used for performing the user portrait drawing; and sending the converted data to a portrait drawing platform, thereby enabling the portrait drawing platform to performthe user portrait drawing according to the converted data. After the business system data of a business system data party is subjected to the secrecy processing, the information leakage of sensitive data of the business system data can be avoided, and the converted data still can be used for the user portrait drawing; and in the portrait drawing platform, the user portrait drawing can be performedaccording to the converted data, and the fusion of the data of the business system data party and data of a portrait drawing service provider is facilitated, thereby realizing the user portrait drawing.

Description

technical field [0001] The present invention relates to the field of user portraits, in particular to a data processing method and device. Background technique [0002] User portraits are virtual representations of real users, and target user models based on a series of real data. Generally speaking, a user portrait is a tagged user model abstracted based on information such as the user's social attributes, living habits, and consumption behavior. The core work of user portraits is to "label" users, and labels are highly refined feature identifications obtained through the analysis of user information. [0003] To build a complete user portrait, it is usually necessary to integrate and connect data from all parties, for example, data from the business system of the "service buyer" and online monitoring data. [0004] Online monitoring data is usually massive and requires high-performance distributed clusters to carry, and these online data are usually the core data assets ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F21/62
CPCG06F21/6218G06F16/2462G06F16/248
Inventor 杨青峰杨基彬
Owner BEIJING GRIDSUM TECH CO LTD
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