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Advertisement putting method and device

A technology for advertising and traffic, applied in the Internet field, can solve problems such as the long-term impact of the platform regardless of user and customer traffic.

Pending Publication Date: 2020-11-03
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the traditional solution, when placing advertisements, we often only start from the traffic platform, and aim at maximizing the short-term revenue of the traffic platform, determine the value of each advertisement and carry out advertisement placement, without considering the contradiction between users and customers Long-term impact on traffic platforms

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

Examples

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Embodiment Construction

[0073] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0074] The terminology used in the present disclosure is for the purpose of describing particular embodiments only, and is not intended to limit the present disclosure. As used in this disclosure and the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood...

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Abstract

The invention provides an advertisement putting method and device, electronic equipment and a storage medium, and the method comprises the steps: enabling a flow platform to build a first model for predicting the total amount of long-term resources from a customer perspective, building a second model for predicting the total amount of long-term resources from a user perspective, and enabling the first model and the second model to be in contact during actual advertisement putting; and determining a balanced delivery strategy enabling the long-term total resource amounts of the two sides to besimilar, and executing advertisement delivery based on the balanced delivery strategy. Advertisement delivery forms a flow platform, and multi-party balance of users and clients is realized, so that long-term influence caused by inclination of the flow platform to the users or the clients is avoided as much as possible.

Description

technical field [0001] The present disclosure relates to the Internet field, and in particular to an advertisement delivery method, device, electronic equipment and storage medium. Background technique [0002] The customers of the traffic platform place advertisements on the traffic platform, and the customers expect their advertisements to be placed at a higher density in order to obtain more clicks or conversions; the users of the traffic platform browse the product content of the traffic platform, and the users expect not to browse too much Advertising, there is a contradiction between the two. When advertising, no matter whether the traffic platform is biased towards customers or users, the other party will slowly lose from the traffic platform. [0003] In the traditional solution, when placing advertisements, we often only start from the traffic platform, and aim at maximizing the short-term revenue of the traffic platform, determine the value of each advertisement a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0277
Inventor 常明
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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