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User behavior shunting test method and system

A test method and test plan technology, applied in software testing/debugging, marketing, data processing applications, etc., can solve problems such as inaccurate test results

Pending Publication Date: 2021-02-05
杭州推啊网络科技有限公司
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  • Abstract
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  • Claims
  • Application Information

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Problems solved by technology

[0004] Based on this, it is necessary to provide a split test method for user behavior in view of the problem that the test results of traditional user behavior test methods will affect each other, resulting in inaccurate test results

Method used

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  • User behavior shunting test method and system
  • User behavior shunting test method and system
  • User behavior shunting test method and system

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Embodiment Construction

[0022] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0023] The present application provides a split testing method for user behavior. It should be noted that the split testing method of user behavior provided by this application is applied to AB testing of any user behavior before advertising is placed.

[0024] In addition, the split testing method of user behavior provided in this application does not limit its execution subject. Optionally, the execution subject of the user behavior distribution testing method provided in this application may be a user behavior distribution testing system.

[0025] Such as figure 1 As...

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Abstract

The invention relates to a user behavior shunting test method and system, and the method comprises the steps: carrying out the scattering of user side data and unique identification keys of differentlayers, enabling a user who hits one experiment layer for shunting to be completely scattered after the user arrives at the other experiment layer, thereby achieving the orthogonal shunting effect offlow, and improving the user experience. When tests among different user behaviors are carried out at different experiment layers at the same time, test results do not influence each other. In addition, data monitoring and data recovery can be automatically completed through orthogonality and shunting of the flow, and labor waste is avoided.

Description

technical field [0001] The present application relates to the technical field of advertisement testing, in particular to a user behavior split testing method and system. Background technique [0002] In the mobile Internet advertising industry, before advertising is launched, a large number of AB tests will be carried out for traffic and advertising, so as to achieve the most effective delivery strategy, complete the optimization of link performance and the structural upgrade of the algorithm. From the traffic side to the delivery of advertising results, multiple user behaviors such as user behaviors 1, 2, and 3 on the link are involved. A large number of tests will be carried out for individual behaviors, and multiple different steps for individual user behaviors will also be carried out test. However, not all the traffic can be used for testing. Separately dividing the traffic to a certain behavior for testing will lead to a lack of test traffic or a substandard test leve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F11/36G06Q30/02
CPCG06F11/3688G06F11/3692G06Q30/0242
Inventor 王佔晋张攀裴国娟陈永坤侯文
Owner 杭州推啊网络科技有限公司
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