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User data processing method and server based on big data and business analysis

A user data and business analysis technology, applied in other database retrieval, electronic digital data processing, special data processing applications based on metadata, etc., can solve the problem of low efficiency of user data processing, etc. speed, and the effect of improving analysis accuracy

Active Publication Date: 2021-08-17
厦门蝉羽网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the process of processing user data to obtain user portraits, there may be a problem of low processing efficiency of user data

Method used

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  • User data processing method and server based on big data and business analysis
  • User data processing method and server based on big data and business analysis
  • User data processing method and server based on big data and business analysis

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Embodiment Construction

[0017] After discovering the technical problems described in the background art, the inventor started to conduct long-term research and analysis on the current user data processing technology. During the long-term research and analysis process, the inventor found that the common user behavior processing technology analyzes all user data of user service terminals in batches and non-selectively, but for all user data of user service terminals , some of the data may be irrelevant to user behavior, that is to say, this part of the data has no analysis and mining value. However, when conventional user data processing technology is used to process these useless data, it will not only occupy processing resources and reduce the analysis rate of user portraits, but also may introduce a lot of noise data, which will affect the analysis accuracy of user portraits.

[0018] In view of this, the inventor innovatively provides a user data processing method and server based on big data and b...

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Abstract

The present invention is a user data processing method and server based on big data and business analysis. Before user portrait analysis, the user data analysis strategy will be determined based on business data analysis instructions, and then the business interaction objects and business interaction types related to the business interaction period data, so that the user data collection strategy can be determined. The server can collect user data of user business terminals in a targeted manner based on the user data collection strategy, thereby filtering out some useless data. In this way, when performing user portrait analysis, the user data that has data analysis and mining value can be directly processed The analysis can not only improve the analysis rate of user portraits, but also improve the analysis accuracy of user portraits, thereby improving the processing efficiency of user data. It can be understood that the above method can combine user data analysis strategies and user data collection strategies, thereby improving the intelligence of user portrait analysis.

Description

technical field [0001] The present application relates to the technical field of big data and cloud business, and specifically relates to a user data processing method and server based on big data and business analysis. Background technique [0002] User portrait, also known as user persona, or virtual user representative, is an effective tool to outline target users, connect user demands and design direction. With the rapid development of big data and cloud services, user portraits have been widely used in various fields. As a virtual representative of actual users, the user personas formed by user portraits are not constructed outside of the product and the market. The formed user roles need to be representative of the main audience and target groups of the product. [0003] In the era of big data, user data is everywhere in the network, abstracting each specific data of users into tags, and using these tags to concretize user images, so as to provide targeted suggestions...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/2458G06F16/9535G06K9/62
CPCG06F16/9035G06F16/906G06F16/907
Inventor 邢东进杨洪进王玉华
Owner 厦门蝉羽网络科技有限公司
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