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User data processing method and big data server based on big data

一种用户数据、用户的技术，应用在基于元数据的其他数据库检索、电数字数据处理、特殊数据处理应用等方向，能够解决用户数据处理效率低下等问题，达到提高智能化程度、提升处理效率、提高分析精度的效果

Active Publication Date: 2022-05-06
GUANGDONG ADVERTISEMENT
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  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

[0004] However, in the process of processing user data to obtain user portraits, there may be a problem of low processing efficiency of user data

Method used

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  • User data processing method and big data server based on big data
  • User data processing method and big data server based on big data
  • User data processing method and big data server based on big data

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Embodiment Construction

[0017] After discovering the technical problems described in the background art, the inventor started to conduct long-term research and analysis on the current user data processing technology. During the long-term research and analysis process, the inventor found that the common user behavior processing technology analyzes all user data of user service terminals in batches and non-selectively, but for all user data of user service terminals , some of the data may be irrelevant to user behavior, that is to say, this part of the data has no analysis and mining value. However, when conventional user data processing technology is used to process these useless data, it will not only occupy processing resources and reduce the analysis rate of user portraits, but also may introduce a lot of noise data, which will affect the analysis accuracy of user portraits.

[0018] In view of this, the inventor innovatively provides a user data processing method based on big data and a big data s...

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Abstract

The present application is a big data-based user data processing method and a big data server, which can perform user portrait analysis on the user data to be processed based on a user data analysis strategy, and obtain a user portrait analysis result. In this way, global and local analysis of user behavior data characteristics can be carried out, so as to consider the differences and correlations of user portraits at the global level and local level, so that the determined user portrait analysis results can reflect the actual level of users. image situation.

Description

technical field [0001] This application relates to the technical field of big data and cloud business, and in particular, to a method for processing user data based on big data and a big data server. Background technique [0002] User portrait, also known as user persona, or virtual user representative, is an effective tool to outline target users, connect user demands and design direction. With the rapid development of big data and cloud services, user portraits have been widely used in various fields. As a virtual representative of actual users, the user personas formed by user portraits are not constructed outside of the product and the market. The formed user roles need to be representative of the main audience and target groups of the product. [0003] In the era of big data, user data is everywhere in the network, abstracting each specific data of users into tags, and using these tags to concretize user images, so as to provide targeted suggestions for service operati...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9035G06F16/906G06F16/907
CPCG06F16/9035G06F16/906G06F16/907
Inventor 王玉华
Owner GUANGDONG ADVERTISEMENT
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