Methods for virally forwarding a search in a social networking system

Abstract

A computer-implemented method for executing a search in a social networking application is disclosed. In one aspect, a social networking application facilitates the initiation of a search, based on user-provided search criteria. In addition, the social networking application generates a list of persons to recommend to the searcher, for forwarding the search criteria. For example, persons in the list are identified, according to various algorithms, as being likely to know a person satisfying said search criteria. Furthermore, the social networking application facilitates the selection of one or more persons from the list, thereby enabling the user to quickly forward the search to the selected persons.

Description

RELATED APPLICATIONS [0001] The present application is a continuation application of U.S. patent application Ser. No. 11 / 674,027, filed Feb. 12, 2007, which is related to and claims the benefit of the filing date of U.S. Provisional Patent Application with Ser. No. 60 / 773,008, filed on Feb. 13, 2006. This patent application is hereby incorporated herein by reference.TECHNICAL FIELD [0002] The present invention relates to a “people-networking” scheme that may be embodied in computer software and / or hardware and that can be characterized as both a browser and broker of human networks on the Internet. When used in a computer network environment employing a client-server architecture, a client-side software application may act as a browser and relationship manager while a server component may act as a broker. When used in a peer-to-peer or distributed server architecture, the broker function can be distributed. BACKGROUND [0003] One theory behind social networking postulates that if per...

AI Technical Summary

Benefits of technology

"The present invention provides advanced filtering, searching, and reference checking tools for social networking applications. One embodiment allows users to conduct searches by specifying search criteria and targets, and receive ranked results based on the level of identity between the search criteria and information found in profiles of potential targets. Another embodiment provides a one-click reference search button to access information about potential references among the user's network of connections. Another embodiment scans incoming messages and displays summary information about the senders based on the user's social network database. Another embodiment allows users to filter messages based on various criteria such as relationship, current title and place of employment, and relevant information. Another embodiment allows users to forward searches to others and modify or add to the searches. Overall, the invention enhances the user experience and improves the efficiency of social networking applications."

Problems solved by technology

However, it is often the case that an individual will find that s / he does not know anyone with the information s / he needs at a specific place and time.

This presents a quandary for the person asked for a referral—namely, whether or not to reveal his or her contacts to the requester.

By making such revelations, the “connector” may compromise his or her network or expose one or more of his or her contacts to unwanted solicitations.

By not making the referral, however, the connector may risk his or her association with the person seeking the referral.

Even where the referral is ultimately made, there is no guarantee that the referee is going to be a suitable candidate for the original requestor's purpose.

Thus, the requester may be forced to track down a number of leads (many of which may be unsuitable) in the hope of finding a suitable target.

This process is rather inefficient, usually because a) the requestor does not have enough information about the contacts of his or her contacts in order to determine which contacts to approach for referrals, and / or b) the requestor has failed to properly elucidate his or her requirements and / or because the requester was not provided with sufficient information regarding the potential target to be able to eliminate him or her from further consideration.

In other words, the profiles of the desired target and the resulting candidates were not sufficiently developed to meaningfully assist in the selection process.

Such individuals generally understand the value of computer networks as tools for sharing information, but presently these individuals have only limited access to tools that can give them an edge (e.g., a competitive advantage) to make better human network connections on the Internet.

However, even with the advantages provided by the Internet, opportunity is still limited by the reach of an individual's personal network.

However, these schemes do not assist in the forming of relationships or introductions among members of disparate human networks nor do they provide for the brokering function discussed above, which is critical to the exchange of social capital among individuals.

Images