The present invention relates to methods of advertising, social networking systems, and individualized profiles located within social networking systems. According to a first aspect of the present invention, a method of advertising within a Social Networking
System is provided, which is carried out by providing a group of users with access to a Social Networking
System, wherein the Social Networking
System provides each of its users with individualized profiles. The method further includes providing at least one “
Social Network E-Commerce and Advertisement
Tracking System” (referred to herein as “SNEATS” or “SNEATS
server”), wherein the SNEATS
server provides each user of the Social Networking System with the ability to access and incorporate one or more advertising objects into his or her individualized profile. In other embodiments, the SNEATS
server provides
third party vendors with the ability to access and incorporate one or more advertising objects into a user's individualized profile, provided such advertising objects are acceptable to such user. Upon incorporating an advertising object into an individualized profile, users of the Social Networking System may activate such advertising object, which causes an advertising scheme to be launched (e.g., an image, flash file, or secondary website) that promotes a particular good or service. The invention provides that, upon activating such advertising object, the user affiliated with the individualized profile that contains such advertising object is awarded advertising revenue.