The invention discloses an environment-friendly efficient ice-melting coating material and a preparation method and an application thereof and aims to solve the technical problem that the deicing costis high, and a deicer pollutes the environment, harms roads and the environment and cannot play roles effectively durably. The coating is prepared from the following raw materials: a deicer, a bonding material, a hydrophobic coating material, a hydrophilic coating material, a hydrophobic plasticizer, a hydrophilic plasticizer, glycerinum, an antisticking agent, talc powder, filler, a semi-fortifier, a flatting agent, a coupling reagent, a defoamer, a pore-foaming agent and hydrophobic fumed silica. The invention further provides a preparation method of the coating material. The coating material is applied to deicing traffic roads. The environment-friendly efficient ice-melting coating material is free of harmful ions, does not lead to corrosion and damage the environment during deicing durably, and has relatively good curing action to the pavement. The raw materials are wide in source, low in cost, simple in production process and easy to operate, and can be popularized and applied ona large scale. A lot of manpower and material resources are reduced, and the environment-friendly efficient ice-melting coating material has important economical value.