Advertisement transferring system, advertisement displaying device and advertisement transferring method

Abstract

PROBLEM TO BE SOLVED: To solve a problem wherein advertisements are often, concurrently distributed in the same area in order to increase the appeal effect of the advertisements, and, when a conventional content distributing method is used, the case where traffic concentrates to a server to delay the communication and advertisement cannot be distributed as scheduled occurs frequently. ŽSOLUTION: An advertisement server device transmits power supply control information for specifying the start time of an advertisement display device to the advertisement display device, the advertisement display device is connected to an uninterruptible power supply and has at least a control section and a storage section. The control section receives the transmitted power supply control information, stores the power supply control information in the storage section, and transmits the power supply control information to the uninterruptible power supply. The uninterruptible power supply stores the power supply control information transmitted by a start time control means, and starts the advertisement display device according to the power supply control information. A control section of the started advertisement display device randomly sets timing of accessing the advertisement server device and downloading the advertisement information from the advertisement server device, and executes the operation. Ž

Description

technical field [0001] The present invention generally relates to an advertisement delivery system, an advertisement display device and an advertisement delivery method. Background technique [0002] An Application Service Provider (ASP) business model for an advertisement information delivery and display system includes advertisement terminals sold to advertisers and servers funded by ASP operators. The ASP operator charges the advertiser in return for allowing the advertiser to use the advertising terminal, thereby recovering its investment in the server. [0003] One way to maximize the profits of ASP operators is to increase the number of contracted advertising terminals while maintaining the current number of servers. In other words, an increase in the number of servers should be suppressed. [0004] Advertisements in general, and push-type advertisements in particular, are delivered according to a schedule. Therefore, if a large number of advertising terminals are c...

AI Technical Summary

Problems solved by technology

[0007] However, this conventional content delivery method is pull (on-demand)

Therefore, this method can solve the problem of delay to user actions; however, this method cannot solve the problem unique to push-type ad delivery: the traffic is concentrated on the server at the same time

However, if the setting of the download time for each program leased to the advertiser is changed, it takes more labor cost to make the setting, and the advertiser may feel unfair depending on the setting time

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