Information pushing method and information pushing server

Abstract

The invention discloses an information pushing method and an information pushing server. The information pushing method comprises the following steps: obtaining the geographical position of an offline physical store; collecting the condition of wireless signals in the offline physical store; obtaining the geographical positions of users in a predetermined distance from the physical store in real time; collecting the condition of wireless signals, where the users are; judging whether the geographical position of the offline physical store and the condition of the wireless signals in the offline physical store are matched with the geographical positions of the users and the condition of wireless signals, where the users are; and pushing information to mobile terminals of the users if the two are matched. The information pushing method can be used for precisely locating the users by judging whether the condition of the wireless signals, where the users are, is matched with the condition of the wireless signals in the offline physical store; the information is only pushed to the users in the offline physical store; therefore, the information pushing pertinence is improved; the possibility that the users are harassed by invalid information can be reduced; information of new users can be obtained easily; and the cost of developing the new users is reduced.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and server based on an online-to-offline (O2O) model. Background technique [0002] O2O (OnlineToOffline) refers to a technology that combines offline physical stores with the Internet. In order to achieve an effective combination of online and offline, it is usually necessary to push information related to offline physical stores to users through the online network platform. [0003] However, the existing information push methods usually lack pertinence and cannot accurately push the information they really need to users. As a result, users are often harassed by invalid push information and cannot obtain the information they really need in time, resulting in the loss of old users, and The cost of developing new users of the O2O platform is too high. Contents of the invention [0004]...

AI Technical Summary

Problems solved by technology

[0003] However, the existing information push methods usually lack pertinence and cannot accurately push the information they really need to users. As a result, users are often harassed by invalid push information and cannot obtain the information they really need in time, resulting in the loss of old users, and The cost of developing new users of the O2O platform is too high

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