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Advertisement directional-pushing technology based on virtual reality visual interest area

A virtual reality and area of ​​interest technology, applied in advertising, marketing, etc., can solve problems such as no longer applicable, achieve the effect of improving push quality, reducing data noise, and improving user preference

Inactive Publication Date: 2016-10-26
上海青研科技有限公司
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  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] At present, with the wide application and development of virtual reality technology, in the next few years, virtual reality will become the mainstream platform, and the number of commercial and personal users will also increase rapidly. It can be foreseen that in the future virtual reality platform, information The push of communication and advertisement will grow explosively, and because the behavior of virtual reality users is different from that of Internet users, the directional push method in Internet technology will no longer be applicable

Method used

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  • Advertisement directional-pushing technology based on virtual reality visual interest area
  • Advertisement directional-pushing technology based on virtual reality visual interest area
  • Advertisement directional-pushing technology based on virtual reality visual interest area

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Embodiment Construction

[0051] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0052] According to the embodiment of the present invention, as attached figure 1 As shown, the specific process of the advertisement directional push technology based on the virtual reality visual area of ​​interest provided by the present invention is:

[0053] (1) When the user uses the virtual reality device, extract the user's iris features for iris recognition, and establish a user personalized database for caching the data o...

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Abstract

In order to allow a service provider to selectively and directionally push advertisements and information services of different providers to different users according to user characteristics in a virtual reality platform, the invention provides an advertisement directional-pushing technology based on a virtual reality visual interest area. Iris identification is performed through an extraction of a user iris characteristic, a user personalized database is established, excavation and structured arrangement are performed on data in the user personalized database, a user interest area is generated, a user real-time interest point received in real time and a user interest map are fused then, a user's current interest point is updated, and supply of a corresponding content or service is searched according to the user's current interest point; and content or service information aiming at the user's current interest point is sent to virtual reality equipment to be displayed.

Description

technical field [0001] The invention relates to the field of information technology, in particular to a technology for directional advertisement push based on a virtual reality visual region of interest. Background technique [0002] In the existing Internet technology, it has always been a very difficult task to rationalize the interests of information providers, operators and users. The more and richer the service content provided by content providers, the more operators can attract users, but not all the content or services provided by content providers meet the needs of users. However, in the marketing work of operators, there are still many problems in user segmentation and user feature extraction; operators are still at the stage of grouping users into piles, and have not deeply analyzed the characteristics of users in all aspects. Therefore, it is particularly important for operators to analyze user characteristics. Targeted push information or advertisement is a te...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0271
Inventor 杜煜曹青邓成龙
Owner 上海青研科技有限公司
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