Customization method and system for outdoor mobile advertisement release

A technology of mobile advertising and customization system, applied in the field of customization of outdoor mobile advertising release, can solve the problems of resource, money and time waste, waste, single layout, etc., to achieve the effect of control and management, accurate delivery and grasp

Inactive Publication Date: 2016-11-23
SHANGHAI BIHU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The advertising efficiency of the current advertising delivery system can only achieve half of the expected effect, so a lot of resources, money and time are often wasted. Practical, better solutions often have to continue with current patterns
[0003] Especially for outdoor advertising, billboards or large posters hanging on buildings are often used to achieve advertising effects. This advertising method is costly, but the effect is not good. A single single advertisement, for mobile groups such as passing pedestrians, often do not pay attention to the content of this type of advertisement

Method used

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  • Customization method and system for outdoor mobile advertisement release

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Embodiment Construction

[0065] Such as figure 1 As shown, this embodiment provides a customized system for outdoor mobile advertisement release. The user sends the content to be released, the designated area, the designated time period, and the frequency within the designated time period to the cloud platform through the front-end operating system of the client. Finally, the PTZ instructs the mobile terminal to select an area according to the requirements of the advertisement release, and configure the delivery time for the area. After that, configure the delivery times and bids in the selected area and time period, and send back to the client for confirmation. , according to the scheme of advertisement publishing.

[0066] The system includes several mobile devices, PTZs, and clients;

[0067] The mobile device is a taxi, and all taxis can realize the interactive function with the cloud platform through 3G, bluetooth and other wireless networks, and each taxi is equipped with mobile TV, GPS and co...

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Abstract

The invention provides a customization system for outdoor mobile advertisement release. The system is characterized in that after a user sends an advertisement release request to a data platform through a front-end operation system of a client, the data platform instructs a mobile terminal to release an advertisement according to the advertisement release request, wherein the advertisement release request is selected from advertising content, advertising frequency, advertising time periods, advertising regions and relevant requirements. The system meets the requirement of customers for putting advertisements, the effect that the customers want to put the advertisements in a customized mode within planned region and time ranges is achieved, and control and management of the advertisement putting range are further achieved.

Description

technical field [0001] The present invention relates to the field of advertising, in particular to a method and system for customizing outdoor mobile advertising. Background technique [0002] The advertising efficiency of the current advertising delivery system can only achieve half of the expected effect, so a lot of resources, money and time are often wasted. Practical, better solutions often have to continue with current patterns. [0003] Especially for outdoor advertising, billboards or large posters hanging on buildings are often used to achieve advertising effects. This advertising method is costly, but the effect is not good. For a single single advertisement, for mobile groups such as passing pedestrians, they often do not pay attention to the content of this type of advertisement. [0004] Therefore, a customized advertising delivery system that is applicable to outdoor advertising, has a certain degree of fluidity, and can be adjusted at any time has become an ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0265G06Q30/0272G06Q30/0273
Inventor 王剑锋张小林
Owner SHANGHAI BIHU NETWORK TECH CO LTD
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