Advertisement content analysis method and device

A technology of advertising content and analysis method, which is applied in the field of advertising content analysis, can solve the problems of low economic returns, high advertising investment costs, advertising machine analysis function, advertising machine owners can not accurately push and operate advertisements, etc., to achieve layout optimization and improve viewing The effect of experience and cost reduction

Inactive Publication Date: 2017-05-17
BEIJING 7INVENSUN TECH
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  • Abstract
  • Description
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Problems solved by technology

[0004] However, in the prior art, due to the lack of an analysis function for the content presented by the advertising machine, the owner of the

Method used

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  • Advertisement content analysis method and device
  • Advertisement content analysis method and device
  • Advertisement content analysis method and device

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Embodiment Construction

[0053]In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is a part of embodiments of the present invention, but not all embodiments. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making ...

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Abstract

The invention relates to the technical field of advertisement analysis, in particular to an advertisement content analysis method and device. The method comprises the steps that eye movement data of a user within a specific regional range is obtained, wherein the eye movement data at least comprises coordinates of a staring point of the user; on the basis of the coordinates of the staring point, corresponding staring information is obtained, wherein the staring information comprises one or more of staring duration, a staring frequency and a staring track; according to the staring information, a browsing mode of the user for the content of an advertisement player is analyzed, and the eye movement tracking technology is adopted for performing research on advertisement audience experience, evaluation of a medium effect and layout optimization on the content of the advertisement player, so that follow-up advertisement design, advertisement pushing and operation precision can be improved, and the input cost of the owner of the advertisement player is lowered while the viewing experience of the advertisement audiences is improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement analysis, in particular to an advertisement content analysis method and device. Background technique [0002] Since the 1990s, China's advertising industry has developed rapidly, and its development speed has attracted worldwide attention. At present, China's advertising market, including Hong Kong, has become one of the world's five largest advertising markets. The vigorous development of the advertising industry has not only promoted the development of the market economy, guided the healthy consumption of the society, created economic benefits for enterprises, and made an indelible contribution to the development of the national economy. continue to play an important role. [0003] Advertising machine is a relatively common media medium nowadays, and it often appears in public places such as subways, enterprises, theaters, and shopping malls. There are many types of advertising ...

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0256G06Q30/0271
Inventor 秦林婵黄通兵
Owner BEIJING 7INVENSUN TECH
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