Real-time assessment method and device for effectiveness of business activity

Abstract

The invention discloses a real-time evaluation method and device for the effect of business activities. A specific implementation of the method includes: regularly counting the real-time values ​​of the impact indicators and the real-time values ​​of the effect indicators according to the real-time data of business activities; The predicted value of the indicator, and then calculate the real-time forecast error value of the business activity effect according to the predicted value and the real-time value of the effect indicator; whether the real-time forecast error value obtained by real-time monitoring and calculation exceeds the preset threshold value, and when it exceeds the preset threshold value, determine the effect The real-time value of the indicator fluctuates abnormally; the impact indicator with the largest corresponding coefficient value among the various impact indicators is determined as the key data indicator causing the abnormal fluctuation. This implementation mode can discover problems and determine main influencing factors at the first time, and can also evaluate and rank each influencing factor, thereby enhancing the timeliness of analyzing problems.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a real-time evaluation method and device, a server, and a computer-readable medium for the effect of business activities. Background technique [0002] With the rapid development of information technology, the demand for enterprises to carry out various business activities is increasing, especially in the field of e-commerce. Due to the increasingly fierce business competition, e-commerce companies organize various business activities (such as big promotion activities, that is, big promotions) activities) are increasing in frequency and coverage. In this context, real-time monitoring of the effects of business activities, rapid analysis of problems, and adjustment of strategies will help enterprises take the initiative in business competition and improve business results. Taking the big promotion activities (that is, big promotion activities) carried out by e-commerce ...

AI Technical Summary

Problems solved by technology

[0004] Existing solutions cannot timely and accurately detect abnormal situations during business activities, and the timeliness is poor. Even if fluctuations in the results of business activities are found, the analysis of the causes of fluctuations is still very slow and random, and the probability of false alarms or no alarms is high. Decision-making quality. In addition, analysts have high requirements for experience. Once personnel changes or job adjustments occur, it is difficult to inherit and understand the setting of the analysis process, and the correlation between data indicators is uncertain. It is very difficult to explore the reasons. to qualitative rather than quantitative

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