The present application discloses an advertisement configuration
verification method, its device, equipment, and medium. The method includes: allocating advertisement samples in an advertisement
library to an experimental
pool and a control
pool according to a preset new advertisement
random allocation rule, so as to conduct a new and old configuration comparison experiment on the experimental
pool and the control pool based on the new advertisement configuration; obtaining the true
impact indicators of the new and old configuration comparison experiment, so as to generate corresponding prior conditions according to the true
impact indicators; generating multiple pairs of experimental pools and control pools based on the advertisement samples in the advertisement
library according to a preset historical advertisement
random allocation rule to conduct old configuration comparison experiments respectively, and retaining the multiple pairs of experimental pools and control pools whose experimental
impact indicators meet the prior conditions, so as to statistically generate
impact indicator distribution data; verifying whether the new advertisement configuration meets the configuration validity rule based on the
impact indicator distribution data. If it meets, the new advertisement configuration is a valid new configuration. The present application can enhance the comparability of experimental samples in a comparison experiment and improve the authenticity of experimental results.