A method and a device for adjusting advertisement resource value

An adjustment method and resource technology, applied in the Internet field, can solve the problem of inability to adjust the value of advertising resources more accurately, and achieve the effect of accurate advertising resource value and accurate adjustment

Active Publication Date: 2018-12-25
上海驰游信息技术有限公司
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  • Abstract
  • Description
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  • Application Information

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Problems solved by technology

[0003] In view of this, the embodiment of the present application provides a method and device for adjusting the value of advertising

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  • A method and a device for adjusting advertisement resource value
  • A method and a device for adjusting advertisement resource value
  • A method and a device for adjusting advertisement resource value

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Embodiment Construction

[0040] In order to make the above objects, features and advantages of the present application more obvious and understandable, the embodiments of the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0041] In order to facilitate the understanding of the technical solution provided by the present application, a brief description of the research background of the technical solution of the present application is given below.

[0042] The inventor found in the research on the adjustment method of the traditional advertising resource value that the adjustment of the existing advertising resource value is mainly carried out by the media side. The specific adjustment method is that the media continuously estimates the conversion rate according to the established conversion rate estimation model , to make adjustments to inventory values. However, this adjustment can only rely on the estim...

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Abstract

A method and apparatus for adjusting an advertisement resource value are disclosed in an embodiment of that present application, and may be executed on the server of the advertisement placing party. As the advertise, the value of the impact index in different time periods may be known, impact indicator values such as conversion rate, according to the influence index value in the former time periodand the influence index value in the latter time period, adjustment resource values that need to be increased or decreased can be identified, if the impact indicator value in the latter time period is better than the impact indicator value in the previous time period, the current advertisement resource value and the adjustment resource value can be added to obtain the updated advertisement resource value, if the influence index value in the latter time period is not better than the influence index value in the previous time period, the current advertisement resource value and the adjustment resource value can be subtracted to obtain the updated advertisement resource value, so that the advertisement resource value can be adjusted more accurately as an advertisement placing party.

Description

technical field [0001] The present application relates to the field of Internet technology, and in particular to a method and device for adjusting the value of advertising resources. Background technique [0002] In the existing technology, the advertiser can place advertisements in various media, and the resource value of the advertisements is generally determined by the media. The media can estimate the conversion rate and then adjust the resource value of the advertisement. The conversion rate can refer to the application program. The ratio of installs to ad impressions. However, due to the particularity of some game applications, for example, the large application installation package results in a long installation delay, which makes the user's installation of the application through advertisements very random, making it impossible for the media to accurately estimate conversion rate, furthermore, it is impossible to adjust the resource value of the advertisement more a...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 顾晟
Owner 上海驰游信息技术有限公司
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