Advertisement system based on linkage of platform and public transport means

A technology for public transportation and advertising, applied in the field of advertising systems, can solve the problems of short stay time of bus station personnel, large investment and acceptance rate, difficulty in attracting attention, etc. psychological effect

Active Publication Date: 2017-11-24
蚌埠市麦沃特信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Due to the short stay time of the bus station personnel, it is difficult to guarantee the acceptance rate of the advertisement broadcast. Therefore, in order to avoid the high advertising cost caused by the large ratio of investment and acceptance rate, the current bus station mostly adopts screen advertisements
As a static existence, screen advertisements are difficult to attract people's attention

Method used

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  • Advertisement system based on linkage of platform and public transport means

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] In this embodiment, the second advertisement playing module is used to randomly select and play an advertisement from the second advertisement database, and is used to preferentially play the advertisement called out by the advertisement selection module from the second advertisement database. Specifically, the second advertisement playing module retrieves the advertisement selection module whenever the current advertisement playback is completed, and if an advertisement is stored in the advertisement selection module, the second advertisement playback module plays the advertisement stored in the advertisement selection module; if If no advertisement is stored in the advertisement selection module, the second advertisement playing module directly selects an advertisement at random from the second advertisement database to play.

Embodiment 2

[0025] In this embodiment, the advertisement selection module has a circular list inside it, and the circular list is used to register the identification information of the advertisement to be played. The advertisement selection module is used for retrieving advertisements from the second advertisement database according to the identification information on the circular list and playing them through the second advertisement playing module. The ad selection module is also used to insert the identification target into the top address of the circular list. In this way, it can be ensured that the second advertisement playing module replays the advertisement that is being played on the platform when the vehicle arrives, that is, the advertisement corresponding to the identified target, after the current advertisement is played.

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Abstract

The invention discloses an advertisement system based on linkage of a platform and a public transport means. The advertisement system based on linkage of the platform and the public transport means comprises a source advertisement device and a following advertisement device, wherein the source advertisement device is installed on the platform and comprises a first advertisement database, a first advertisement playing module and a target identifying module. The following advertisement device is installed on the public transport means and comprises a second advertisement database, a second advertisement playing module, a docking module and an advertisement choosing module. According to the advertisement system based on linkage of the platform and the public transport means, the second advertisement system replays the advertisement played by the platform when a bus or a subway arrives at a station, so that the situation that the advertisement is not watched completely due to the fact that a passenger takes the arrived bus or the subway when watching the advertisement partway is avoided, it is ensured that the advertisement is watched by an audience completely, and enhancement of the advertisement receiving rate is facilitated; and the advertisement system is suitable for buses and subways, through combination of the source advertisement device and the following advertisement device, the purpose that the advertisement is played by making use of every bit of time is achieved, and the completeness of advertisement playing is further ensured.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to an advertising system in which platforms are linked with public transport vehicles. Background technique [0002] Due to the short stay time of bus station personnel, it is difficult to guarantee the acceptance rate of advertisement broadcasting. Therefore, in order to avoid the high advertising cost caused by the large ratio of investment and acceptance rate, at present, most of the bus station platforms use screen advertisements. As a static existence, screen advertisements are difficult to attract people's attention. Therefore, how to reduce the ratio of investment and acceptance rate and apply video advertisements to bus stops is a problem that needs to be solved. Contents of the invention [0003] Based on the technical problems existing in the background technology, the present invention proposes an advertising system in which a platform is linked with a public trans...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F21/04G09F27/00G06Q30/02G06F17/30
Inventor 田海
Owner 蚌埠市麦沃特信息科技有限公司
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