Targeted advertising method, system and storage device

Abstract

The invention provides targeted advertising method, system and storage device. The method comprises the following steps: establishing different network social space according to different community information, wherein members in each network social space are all residents of a same community; responding to the registration request of a user, and adding the login account of the user to the memberlist of a corresponding network social space according to the community information input by the user, wherein the registration request information input by the user contains personal information andcommunity information; and responding to the advertising request of an advertising release party, presenting the determined advertising content to designated presenting object in a presenting scope designated by the advertising release party, wherein the presenting object is a member in the network social space. According to the invention, advertisement content can be presented to extract audiences in a targeted way, so as to improve the advertising effect and save advertising cost, thus being applicable to the field of mobile communication.

Description

technical field [0001] The invention belongs to the technical field of mobile communication, and in particular relates to a targeted advertising delivery method, system and storage device. Background technique [0002] Advertisement refers to a publicity method that transmits information to the public openly and widely through a certain form of media and consumes a certain amount of money for a specific need. The essence of advertising is to disseminate product information to the audience, thereby promoting product sales. At present, advertising production is usually done by professional advertising companies, and advertising communication often spreads through multiple channels, with the mass media as the main body and cooperates with other media. [0003] The existing advertisements are basically released in the form of broadcasting, and the advertisement content is released in an all-round way regardless of the audience. This kind of comprehensive delivery method prevent...

AI Technical Summary

Problems solved by technology

[0003] The existing advertisements are basically released in the form of broadcasting, and the advertisement content is released in an all-round way regardless of the audience. This kind of comprehensive delivery method prevents most advertisements from being received by audiences who really need and are interested. Accepted by the group, so the effect is not ideal

Moreover, if the advertisements are not placed in a targeted manner, in addition to expensive advertising costs, the creativity and expression of the advertisements will inevitably not fully meet the aesthetics of all advertising audiences. Ad Performance

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