Information display method and device, and computing device

A technology for displaying templates and historical information, applied in the computer field, can solve problems such as overestimation of influence, uncoordinated content, underestimation of template influence, etc., and achieve the effects of increasing personalization, improving user experience, and improving information conversion rate

Active Publication Date: 2019-01-22
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in practical applications, it often occurs that the same template behaves differently in different scenarios.
For example, if a copywriting template is distributed to all groups of people, statistics show that its influence on male users is much higher than that on female users. If the score is sorted according to the overall click situation, the influence of the template will be underestimated when the users are male. , when the user is female, its influence is overestimated, which greatly affects the accuracy of template selection
In addition, when selecting a template, only considering the scores of each template element and then splicing several template elements with the highest scores into a template often has the problem of content inconsistency, which affects the information display effect

Method used

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  • Information display method and device, and computing device
  • Information display method and device, and computing device
  • Information display method and device, and computing device

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Embodiment Construction

[0036] The principle and spirit of the present invention will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present invention, rather than to limit the scope of the present invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0037] Those skilled in the art know that the embodiments of the present invention can be implemented as a system, device, device, method or computer program product. Therefore, the present disclosure may be embodied in the form of complete hardware, complete software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.

[0038] According to the embodiments of the present invention, an information display metho...

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Abstract

The invention provides an information display method and device. The information display method comprises the following steps that: according to historical information behavior data, establishing a scenarized feature model; extracting an information category and at least one scenarized feature contained in the received information display request; according to the at least one scenarized feature and the scenarized feature model, carrying out first sorting on multiple pieces of candidate information, and determining displayed information according to the first sorting; according to the at leastone first scenarized feature and the scenarized feature model, carrying out second sorting on a plurality of candidate information display templates, and determining the display template of the display information according to the second sorting; and according to the display template, displaying the display information. By use of the information display method provided by the invention, a more personalized information display scheme can be provided.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular to an information display method and device and a computing device. Background technique [0002] In the current programmatic information transaction process, after receiving the information display request sent by the traffic party, the demand-side platform will use the information engine to abstract some recall conditions based on the current scene, and recall some candidate information from the information base according to the conditions. The relevance of the recall conditions (such as merchant star rating, merchant distance, etc.) is sorted, and the sorted information is truncated, bid and other processes are used to screen out the most suitable information for the scene. In the above process, information is only recalled based on merchant star rating and merchant distance, without making full use of contextual information, and the filtered information is not hig...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/957G06F16/9038
CPCG06F16/9038G06F16/9577
Inventor 马莹李一凡张志浩顾树力沈盼宇谭悦
Owner BEIJING SANKUAI ONLINE TECH CO LTD
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