Information display method and device, and computing device

Abstract

The invention provides an information display method and device. The information display method comprises the following steps that: according to historical information behavior data, establishing a scenarized feature model; extracting an information category and at least one scenarized feature contained in the received information display request; according to the at least one scenarized feature and the scenarized feature model, carrying out first sorting on multiple pieces of candidate information, and determining displayed information according to the first sorting; according to the at leastone first scenarized feature and the scenarized feature model, carrying out second sorting on a plurality of candidate information display templates, and determining the display template of the display information according to the second sorting; and according to the display template, displaying the display information. By use of the information display method provided by the invention, a more personalized information display scheme can be provided.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular to an information display method and device and a computing device. Background technique [0002] In the current programmatic information transaction process, after receiving the information display request sent by the traffic party, the demand-side platform will use the information engine to abstract some recall conditions based on the current scene, and recall some candidate information from the information base according to the conditions. The relevance of the recall conditions (such as merchant star rating, merchant distance, etc.) is sorted, and the sorted information is truncated, bid and other processes are used to screen out the most suitable information for the scene. In the above process, information is only recalled based on merchant star rating and merchant distance, without making full use of contextual information, and the filtered information is not hig...

AI Technical Summary

Problems solved by technology

However, in practical applications, it often occurs that the same template behaves differently in different scenarios.

For example, if a copywriting template is distributed to all groups of people, statistics show that its influence on male users is much higher than that on female users. If the score is sorted according to the overall click situation, the influence of the template will be underestimated when the users are male. , when the user is female, its influence is overestimated, which greatly affects the accuracy of template selection

In addition, when selecting a template, only considering the scores of each template element and then splicing several template elements with the highest scores into a template often has the problem of content inconsistency, which affects the information display effect

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