Cross-merchant consumption points system

Abstract

The invention discloses a cross-merchant consumption points system. The server includes a merchant management module, a member management module, a point management module and a system database that are mutually information-linked; a client device is connected to the server and includes a client application program, a client The application program also includes a registration maintenance module, a point display module, a merchant selection module and a consumption behavior module. The point display module generates the first two-dimensional barcode through the point management module. The consumption behavior module includes a comment unit and a sharing unit; Including merchant-side application program and recognizer, merchant-side application program includes a consumption method unit, reads the first two-dimensional barcode through the recognizer, displays member information on the merchant-side application program, and clicks on the consumption method to complete the entire consumption behavior.

Description

technical field [0001] The present invention provides a cross-merchant consumption point system, and in particular relates to a consumption point system with multi-function integration, capable of cross-merchant consumption points and cross-merchant point use, and generating self-media effects at the same time. Background technique [0002] In recent years, in order to increase the number of customers, many merchants have launched membership system programs to retain and attract customers, and provide point programs for existing old customers to promote more frequent consumption. For new customers, points can also be released through advertisements. Li Duo Lai attracts door-to-door consumption and promotes membership. It has evolved from the past paper point card era to the current electronic points era. This set of rules of the game is still inseparable. However, in the past point system, each merchant has its own set of points. The rules, and the point reward method and po...

AI Technical Summary

Problems solved by technology

[0002] In recent years, in order to increase the number of customers, many merchants have launched membership schemes to retain and attract customers. They provide point schemes for existing old customers to promote more frequent consumption, and release points for new customers through advertisements. Lidolai attracts door-to-door consumption and promotes membership. From the previous era of paper point cards to the current era of electronic point cards, it is still inseparable from this set of game rules. However, in the past point system, each merchant has its own set of point points. Rules, and point reward methods and point schemes are not the same, so that each merchant can only promote and market their own points system alone, and the actual benefits are really limited. If you spend 75 yuan at 7-11, you will get a little point. Although they belong to the same group, the point system still cannot be consistent

For example, Chinese patent CN201510299610.0: A sales rebate point management system using a third-party platform. Although a number of different manufacturers have been assembled to allow consumers to manage points with one platform, the platform is linked to the databases of multiple different manufacturers. To achieve point integration, but still let each manufacturer build their own databases, in essence, the data and data are not interoperable, and only achieve point integration at the front desk; for example, Chinese patent CN201210270569.0: A system and system for point exchange and point gift Method, this system and method only provide a set of convenient and quick solutions (such as realizing points and redemption with mobile phones) to realize automatic point exchange, so that consumers can increase their convenience when point points and redemption, however, the points of various merchants They are still independent and lack of integration; for example, Chinese patent CN201710725870.9: a point gift promotion platform. Although this platform integrates the points of different merchants to simplify the points and can be used jointly by different merchants, its platform only reaches Points integration does not mention more point schemes to promote consumption or increase consumers’ willingness to point points; for example, Chinese patent CN200810106269.2: Consumption point data processing method and system, this system replaces traditional point cards with electronic point cards, using Two-dimensional barcodes are used to record user information and enable users to use the two-dimensional barcodes to perform consumption points and point query actions. This system and method only achieves the purpose of electronic points, and does not realize the integration of multi-merchant points and the mutual exchange of multi-merchant data. For example, Chinese patent CN201710179586.6: data processing method and platform for points circulation, this method and platform disclose the intercommunication between the first user and the second user on points, and use the preset point adjustment rules to update the points of the two users Integral status does not mention the integration of multi-merchant points and the mutual transfer of multi-merchant data; for example, Chinese patent CN200810106271.X: points data network query, digestion, accumulation method and processing system. Merchants' points are processed. Although multi-merchants' points are integrated to achieve integration and sharing, they have not publicly used more diverse processing modes (such as sharing and commenting) to make the entire point action promote better advertising and marketing effectiveness. Only point integration is realized. , the help is limited

In addition, looking at the current point platforms or payment tools, they all prioritize a single function and have not achieved multiple integrations. For example, Line Pay is mainly used to facilitate payment. Although it also has a point function, it is only It is a convenient payment and point tool. For each store, the data among members cannot be shared among each store, let alone further use the power of the community to achieve self-media marketing; taking the current Happy Go point system as an example, Although the above-mentioned platform gathers many different merchants to allow consumers to conduct cross-merchant points and transactions, the proportion and calculation method of consumers' points when spending between merchants is not the same, and there is no link with the social platform, let alone Further use the power of the community to achieve self-media marketing, so we know that Happy Go can only be attributed to the convenient point query and point application tool; and take Open Point, which is the flagship of Uni-President Group, as an example. The redemption tool is a function that allows consumers to spend at the stores of the group and earn points at the same time. Consumers can also redeem products from the points they have obtained. However, the redemption mechanism is still limited to its fixed manufacturers or 7- 11 The product itself is a semi-closed point type, and it is a pity that there is no combination of community power to give point rewards, and it is a pity to generate self-media marketing power to promote and market for various merchants

[0003] The digitization of consumer points is an inevitable trend in the marketing methods currently used by merchants. Looking at the previous projects and existing platforms, the existing technology still focuses on the management of points, and most of them are researched and improved from the standpoint of consumers. Although In this case, there are still no functions that make consumers feel more convenient. How can we develop a system that takes the standpoints of both consumers and merchants as the starting point, not only making it more convenient for consumers to use, but also for merchants? Achieving the goal of self-media marketing and achieving a win-win situation in one fell swoop is the direction that the industry is eager to improve and strive for

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