An internet marketing cloud service platform

Abstract

The invention discloses an internet marketing cloud service platform which comprises a client terminal, a cloud service platform and a merchant terminal, the client terminal and the merchant terminalboth comprise an I / O module and a communication module, and the cloud service platform comprises a data receiving and dispatching module, a storage module and a data analysis module; And the manufacturing cost of the client terminal and the merchant terminal is reduced, the applicable equipment range is wide, the number is large, and the popularization cost is low. And the transaction rate can beeffectively improved, so that the order quantity of merchants is increased. Targeted marketing information pushing is carried out on the transacted user; According to the invention, the target customer is converted into the old customer, and the potential customer mining unit is matched, so that the customers with the same consumption attribute and customer interest category can be mined in the whole network, the commodity and marketing information is pushed to the customers, the customers without transaction are converted into new customers, and the order quantity is increased.

Description

technical field [0001] The invention relates to the field of cloud services, in particular to an Internet marketing cloud service platform. Background technique [0002] Internet marketing, also known as network marketing, is a new type of marketing method based on the international Internet and using digital information and the interactivity of network media to achieve marketing goals. The existing Internet marketing method is mainly to actively add customers through instant messaging software. This method is inefficient and time-consuming, and it is easy to form harassing messages and harassing calls. Users are also very disgusted and prone to resistance, which leads to a decrease in transaction rate , affect the order volume, and at the same time, the accuracy of advertising is not high when carrying out promotional activities, which will lead to an increase in promotion costs and reduce the competitiveness of products. Contents of the invention [0003] In order to so...

AI Technical Summary

Problems solved by technology

The existing Internet marketing method is mainly to actively add customers through instant messaging software. This method is inefficient and time-consuming, and it is easy to form harassing messages and harassing calls. Users are also very disgusted and prone to resistance, which leads to a decrease in transaction rate , affect the order volume, and at the same time, the accuracy of advertising placement is not high when carrying out promotional activities, which will lead to an increase in promotion costs and reduce the competitiveness of products

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