The invention discloses a discount coupon electronized issuing, use and transaction method, and belongs to the technical field of e-commerce applications. The method can solve problems that coupons are issued without restraint, the number of application methods is very small, the coupons leave unused and are wasted, and the transaction is difficult. The system comprises a customer terminal, a merchant terminal, a platform terminal and a communication network, wherein the customer terminal at least comprises a commodity ordering unit, a settlement unit, a coupon list, and a coupon transaction hall. The merchant terminal at least comprises a commodity management unit, an order management unit, a coupon generation rule setting unit, a coupon list, and a coupon transaction hall. The platform terminal at least comprises a coupon generation and coding unit, a platform database, and a transaction fund management unit. The system automatically issues coupons according to the sum of actual consumption of a customer and a coupon generation rule. The customer terminal and the merchant terminal change the database information through operating all function units, especially the coupon information, thereby achieving the use, purchase planning, selling, selling planning, purchasing, distribution, scrambling and presenting of coupons.