This application discloses a
data processing method, apparatus, computer-readable storage medium, and
computer device, relating to the field of Internet technology. It involves acquiring user behavior data and obtaining item latent semantic vectors based on the user behavior data; performing clustering
processing on the item latent semantic vectors to obtain a first clustering result; determining the cluster identifier to which each item latent
semantic vector belongs based on the first clustering result; and constructing a user latent semantic profile based on the cluster identifier. In this way, by clustering item latent semantic vectors, determining the cluster identifier to which each item latent
semantic vector belongs based on the first clustering result, and then using the cluster identifier as a representation dimension of items to construct a user latent semantic profile, the efficiency of
data processing is improved, the accuracy of user profiles is increased, and thus the accuracy of recommendation
system pushes is enhanced.