WeChat official account-based material information management system and method

Abstract

The invention discloses a WeChat official account-based material information management system. The material information management system comprises a material information acquisition module, a material information classification module, a material title duplicate checking module, a communication module, a material storage module and a control module; the material title duplicate checking module comprises a material title identification sub-module, a similarity calculation sub-module, a title duplicate judgment sub-module and a title updating sub-module; and the output end of the identification sub-module is connected with the input end of the similarity calculation sub-module, and the output end of the similarity calculation sub-module is connected with the input end of the title repetition judgment sub-module. According to the method, the problems of material unified collection, editing and classification management analysis in WeChat official account operation can be solved, especially in the material editing process, duplicate checking is conducted on existing titles in a material library, reduction of the user reading rate caused by duplication of the titles is avoided, and material library management is more efficient and accurate.

Description

technical field [0001] The invention relates to the field of data processing and management, in particular to a material information management system and method based on a WeChat public account. Background technique [0002] At this stage, various types of WeChat public accounts are close to saturation, and the content of interest to different people is very different. Vertically segmented WeChat public accounts are more focused, with higher user stickiness and greater marketing opportunities. By establishing WeChat public accounts with different positioning, using content dissemination and planning interaction to attract different types of people, publicizing and marketing WeChat public accounts can enhance the popularity, reputation and loyalty of the corporate brand, and then transform it into the potential of the corporate brand. consumer. In addition, the incubation and operation of WeChat regional accounts and vertical accounts can further promote the construction of...

AI Technical Summary

Problems solved by technology

[0003] Wechat materials are connected to the background of the Wechat official account and can be directly distributed in groups; they can be edited online, but can only be edited with the Wechat editor; they can be previewed, but they need to be sent to a certain Wechat account for viewing by means of temporary messages, which can be viewed on other customers You can view it in the terminal and WeChat background; the material cannot be directly added to the material synthesizer for re-synthesis; in the process of editing the material, writing titles will cause repetition, and repeated titles in the material library will reduce the user's reading rate

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