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Monitoring data anti-cheating method and device, verification method and device, storage medium and terminal

A technology for monitoring data and data verification, applied in data processing applications, advertising, business, etc., can solve problems such as cheating, bribery of regulators, and trust crisis in the digital advertising trading industry, so as to prevent confusion, reduce the possibility, and strong resistance Effects of Collisionability and Tamper Resistance

Pending Publication Date: 2020-02-14
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, for their own interests, advertising sellers also use improper means to bribe regulators and cheat with monitors
This has further led to the proliferation of advertising fraud, and even caused a crisis of trust in the digital advertising trading industry

Method used

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  • Monitoring data anti-cheating method and device, verification method and device, storage medium and terminal
  • Monitoring data anti-cheating method and device, verification method and device, storage medium and terminal
  • Monitoring data anti-cheating method and device, verification method and device, storage medium and terminal

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Embodiment Construction

[0030] Those skilled in the art understand that in the prior art, there are usually two supervision methods in digital advertising transactions. The first is that the advertisers themselves supervise the displayed advertisements, which further increases the human or material costs of the advertisers, resulting in Waste of cost. In addition, due to the poor professionalism of advertiser supervision, it is easy to cause regulatory loopholes. The second is that advertisers entrust other data monitoring parties to supervise advertising data transactions on their behalf. However, for their own benefit, advertising sellers also use improper means to bribe regulators and cheat together with regulators. This has further caused the proliferation of advertising fraud, and even caused a crisis of trust in the digital advertising trading industry.

[0031]The technical solution of the present invention acquires the monitoring data, stores the monitoring data, and records the storage pat...

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Abstract

The invention discloses a monitoring data anti-cheating method and device, a verification method and device, a storage medium and a terminal, and the method comprises the following steps: obtaining monitoring data, storing the monitoring data, and recording a storage path; calculating mapping values of the monitoring data to obtain mapping data to be compared, the mapping values being in one-to-one correspondence with the monitoring data; sending the storage path and the to-be-compared mapping data to a data demander, so that the data demander searches for the stored monitoring data accordingto the storage path and verifies the to-be-compared mapping data; and receiving a verification result from the data demander, and when the verification result shows that the to-be-compared mapping data is valid, writing the storage path and the to-be-compared mapping data into a block chain. According to the technical scheme, cheating behaviors on the monitoring data in data transaction can be effectively reduced.

Description

technical field [0001] The invention relates to the technical field of Internet data transactions, in particular to a monitoring data anti-cheating method, a verification method, a device, a storage medium, and a terminal. Background technique [0002] In the display content delivery industry, such as the digital advertising industry or the news feed industry, it often involves a transaction between the content provider and the display resource provider. Taking advertising as an example, since digital advertising involves virtual commodity transactions, in the process of advertising data transactions, advertising sellers may cheat for their own interests, such as: false traffic, click cheating, and tampering with advertising data. [0003] Since advertisers cannot fully guarantee that the advertisement sellers they trade with are completely honest, it is necessary to monitor advertisement delivery. In the prior art, there are usually two monitoring methods. The first is tha...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0248G06Q30/0277
Inventor 汤奇峰李元鹏
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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