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Network advertisement publishing and obtaining method and device, storage medium and computer equipment

A network advertisement and advertisement publishing technology, applied in the field of information processing, can solve the problems of waste of publishing resources and interactive resources, and achieve the effects of improving the effectiveness of advertising, saving interactive resources, and reducing communication costs

Pending Publication Date: 2021-05-04
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide a network advertisement distribution and acquisition method, device, storage medium and computer equipment for the technical problem that the machine program simulates the behavior of browsing advertisements and causes the waste of network publishing resources and interactive resources.

Method used

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  • Network advertisement publishing and obtaining method and device, storage medium and computer equipment
  • Network advertisement publishing and obtaining method and device, storage medium and computer equipment
  • Network advertisement publishing and obtaining method and device, storage medium and computer equipment

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Embodiment Construction

[0044] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0045] figure 1 It is an application environment diagram of the method for publishing and acquiring network advertisements in one embodiment. refer to figure 1 , the network advertisement release and acquisition method is applied to a network advertisement release and acquisition system. The network advertisement release and acquisition system includes a first terminal 110 , a server 120 and a second terminal 130 . The first terminal 110 and the server 120 are connected through a network. The second terminal 130 and the server 120 are connected through a network. An a...

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Abstract

The invention relates to a network advertisement publishing and obtaining method and device, a storage medium and computer equipment, and the method comprises the steps of displaying an advertisement unlocking option when a triggering operation of advertisement publishing is received; determining a selected advertisement unlocking option and corresponding living body interaction prompt information; obtaining an advertisement cover and advertisement content of the to-be-published advertisement; issuing the advertisement cover and the living body interaction prompt information to a terminal corresponding to a target user; and when an interaction action performed by the target user according to the living body interaction prompt information accords with an advertisement unlocking condition corresponding to the selected advertisement unlocking option, displaying the advertisement content on the terminal. According to the scheme provided by the invention, each published advertisement can really and effectively reach real audiences, and the waste of invalid network published resources is reduced.

Description

technical field [0001] The present application relates to the technical field of information processing, in particular to a method, device, storage medium and computer equipment for publishing and acquiring network advertisements. Background technique [0002] With the development of various network applications, information website platforms, and the increase in the number of network users, online advertising has become one of the brand promotion channels for merchants in various industries. The traditional way of publishing online advertisements is mainly that advertisers contact advertisers and tell them their promotion needs, and advertisers develop corresponding online advertisements according to their promotion needs, and advertisers pay advertising fees to advertisers according to the promotion mode of pre-communication. Common promotion models include CPC (Cost Per Click, charged according to the number of clicks), CPM (Cost Per Mille, charged according to thousand i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/958G06F21/31G06Q30/02
CPCG06F16/958G06Q30/0277G06F21/316
Inventor 黄杰怡
Owner TENCENT TECH (SHENZHEN) CO LTD
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