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Promotion information exposure control method and device, electronic equipment and storage medium

A technology for promoting information and control methods, applied in neural learning methods, advertising, biological neural network models, etc., can solve problems such as difficult determination of rules, unstable anti-overbroadcasting effect, and low tolerance of contract advertising

Pending Publication Date: 2021-05-18
TENCENT TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Although the existing rule-based method can reduce some overbroadcasting, it can easily lead to shortfalls, and contract advertising has a relatively low tolerance for shortfalls, because it will involve compensation; and the anti-overbroadcasting effect is unstable; especially For some new promotion information, due to no prior knowledge, the rules are not easy to determine

Method used

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  • Promotion information exposure control method and device, electronic equipment and storage medium
  • Promotion information exposure control method and device, electronic equipment and storage medium
  • Promotion information exposure control method and device, electronic equipment and storage medium

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Embodiment Construction

[0073] Embodiments of the present application are described in detail below, and examples of the embodiments are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present application, and should not be construed as limiting the present invention.

[0074] Those skilled in the art will understand that the singular forms "a", "an" and "the" used herein may also include plural forms unless otherwise stated. It should be further understood that the word "comprising" used in the description of the present application refers to the presence of features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, integers, Steps, operations, elements, components and / or groups thereof. It will be und...

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Abstract

The embodiment of the invention provides a promotion information exposure control method and device, electronic equipment and a storage medium, and relates to the technical field of data processing. The method comprises the following steps: acquiring feature information of promotion information in a current time period; inputting the feature information into a pre-trained exposure rate prediction model, and obtaining the exposure rate of promotion information output by the exposure rate prediction model in a subsequent time period; determining the preloading amount of the promotion information in the subsequent time period; according to the exposure rate and the preloading amount of the promotion information in the subsequent time period, obtaining the sum of the offline exposure amount of the subsequent time period; and judging whether the real-time exposure of the promotion information is stopped in the current time period or not according to the sum of the offline exposure and the pre-acquired total exposure from the initial time period to the current time period of the preset period. According to the embodiment of the invention, the time for stopping the real-time exposure can be accurately judged, the overplay is reduced, and the shortage cannot be caused.

Description

technical field [0001] This application relates to the controller of promotional information exposure. Background technique [0002] Splash screen advertisement is a common promotional information, which refers to a form of advertisement that is displayed for a fixed time when the application is opened, and automatically closes after the display is completed, and enters the application page. In order to ensure the user experience, the application has high requirements on the startup speed, so the splash screen advertisement often adopts the method of releasing the material of the promotion information in advance and making real-time decisions during the playback stage, which not only provides sufficient time for the material download of the promotion information, but also The rapid startup of the application is guaranteed. [0003] The menu of the splash screen advertisement can be divided into real-time menu and preloading menu. The exposure of the corresponding splash scr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N20/20G06N3/08G06N3/04
CPCG06Q30/0277G06N3/08G06N20/20G06N3/045
Inventor 杨滔
Owner TENCENT TECH SHANGHAI
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