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Advertisement putting method, device, equipment and system

An advertising and advertising technology, applied in the field of mobile Internet, can solve problems such as data security cannot be guaranteed, crowd data is easily leaked, etc., and achieve the effect of saving storage space, reducing the risk of data loss, and ensuring data security.

Pending Publication Date: 2021-09-28
北京新氧科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the method of using the RTA method in related technologies, the media platform generally selects the crowd packet filter and then calls the advertiser's interface to judge and filter, but this will cause the crowd data of the media platform to be easily leaked, and data security cannot be guaranteed.

Method used

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  • Advertisement putting method, device, equipment and system
  • Advertisement putting method, device, equipment and system
  • Advertisement putting method, device, equipment and system

Examples

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Embodiment Construction

[0062] Preferred embodiments of the present application will be described in more detail below with reference to the accompanying drawings. Although preferred embodiments of the present application are shown in the drawings, it should be understood that the present application may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this application will be thorough and complete, and will fully convey the scope of this application to those skilled in the art.

[0063] The terminology used in this application is for the purpose of describing particular embodiments only, and is not intended to limit the application. As used in this application and the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood that the term "and / or" as used herein refers to and includes a...

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Abstract

The invention relates to an advertisement putting method, device, equipment and system. The advertisement putting method comprises the following steps: screening a recall result meeting a matching condition of a target crowd plan according to the target crowd plan; obtaining a putting decision result of the advertiser; and according to the screened recall result and the obtained putting decision result of the advertiser, determining whether to put an advertisement or not. According to the scheme, the data security of the advertiser and the media platform can be respectively ensured, and the advertisement putting effect is improved.

Description

technical field [0001] The present application relates to the technical field of mobile Internet, and in particular to an advertisement delivery method, device, equipment and system. Background technique [0002] At present, merchants will publish content through various platforms for publicity, such as publishing advertisements through platforms. A business that publishes an advertisement may be called an advertiser. In related technologies, advertisement placement generally involves advertisers uploading their own user information to the media platform, and the media platform performs some strategic screening based on the data uploaded by the advertiser before placing advertisements. However, with this processing method, uploading user information cannot guarantee the data security of advertisers. In order to eliminate this concern of advertisers, the RTA (Real Time API, called real-time interface) method has emerged. Advertisers do not need to upload data, and the RTA m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0273G06Q30/0277G06Q30/0244
Inventor 黄太红
Owner 北京新氧科技有限公司
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