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Target crowd determination method and device, equipment and medium

A technology for determining methods and groups of people, applied in neural learning methods, instruments, marketing, etc., to achieve intelligent promotion, enhance timeliness, and ensure user conversion effects

Pending Publication Date: 2022-06-10
NETEASE MEDIA TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] At present, before the advertising content is pushed to specific users through the information flow advertising platform, it takes a long time to determine the user group to which the advertisement will be delivered, and during the advertising delivery process There is no guarantee of user conversion performance in

Method used

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  • Target crowd determination method and device, equipment and medium
  • Target crowd determination method and device, equipment and medium
  • Target crowd determination method and device, equipment and medium

Examples

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Embodiment Construction

[0034] The principle and spirit of the present disclosure will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present disclosure, rather than to limit the scope of the present disclosure in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0035] Those skilled in the art know that the embodiments of the present disclosure may be implemented as an apparatus, device, method or computer program product. Therefore, the present disclosure may be embodied in the form of complete hardware, complete software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.

[0036] According to the embodiments of the present disclosure, a method for determining a ...

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Abstract

The embodiment of the invention provides a target crowd determination method and device, equipment and a medium, and relates to the technical field of computers. The method comprises the steps of generating multi-stage crowd packets of multiple industries according to user feature data and advertisement feature data, wherein each stage of crowd packet in the multi-stage crowd packets comprises a preset number of user crowds; determining an initial-order crowd packet of a target industry corresponding to the to-be-delivered advertisement; obtaining the putting data of the to-be-put advertisement in the putting process, and determining the order number of a target order group package according to the putting data; and according to the order of the target-order crowd packet, amplifying the putting crowd of the to-be-put advertisement from the initial-order crowd packet to the target-order crowd packet. According to the embodiment of the invention, advertisement putting can be carried out based on the industry multi-level crowd packet in the advertisement cold start stage, and intelligent promotion of advertisements is realized while the user conversion effect is ensured.

Description

technical field [0001] Embodiments of the present disclosure relate to the field of computer technology, and more specifically, embodiments of the present disclosure relate to a method for determining a target group, an apparatus for determining a target group, electronic equipment, and a computer-readable storage medium. Background technique [0002] This section is intended to provide a background or context for implementations of the disclosure that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] With the development of network technology, information flow advertising has become an important part of the network field. Among them, information flow advertisements refer to advertisements in social media users’ friend updates, or in news media and audio-visual media content streams. Such advertisements interspersed in content streams have a relatively good experience for users, while for advertisers ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N3/04G06N3/08
CPCG06Q30/0271G06Q30/0255G06Q30/0254G06Q30/0244G06Q30/0273G06Q30/0277G06N3/08G06N3/044G06N3/045
Inventor 肖惠琴赵东纬赵强吴晓声胡峰刘广鑫段上雄
Owner NETEASE MEDIA TECH BEIJING
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