Device and method for monitoring consumer test compliance

a consumer and test technology, applied in liquid transfer devices, instruments, transportation and packaging, etc., can solve the problems of inability to report the aspects of behavior, both kinds of methodologies have drawbacks, and verbal reports are not always appropriate for studying habits
US20100085194A1Active Publication Date: 2010-04-08CONOPCO INC D B A UNILEVER
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Patent Information

Authority / Receiving Office
US · United States
Current Assignee / Owner
CONOPCO INC D B A UNILEVER
Publication Date
2010-04-08

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Abstract

A packaged product and a method for monitoring usage in a consumer test is reported herein. The packaged product includes a bottle having a container body with an open end and a closed end, the open end being formed with a neck and a mouth at a terminus of the neck. A flowable material is held within the container body. A monitoring unit immersed at least partially within the flowable material includes: (1) at least one support rod, the rod contacting the neck thereby inhibiting movement of the monitoring unit; (2) a logger device to sense and record motion of the bottle, the device including a circuit board fitted with at least one computer chip; (3) a retention unit arranged on the support rod inhibiting travel of the logger device relative to the support rod. According to the method of the invention, compliance to a test protocol can be certified through records extracted from the logger unit after evaluation is completed by the consumer.
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Description

BACKGROUND OF THE INVENTION

[0001] 1. Field of the Invention

[0002] The invention concerns a device and method for monitoring adherence by a panelist to a protocol in a usage test.

[0003] 2. The Related Art

[0004] There are essentially two ways to study consumer product usage habits. The first is to ask them what they do. Diary studies, survey and questionnaires can accomplish this at the end of a home usage test. The second is to use direct measures of behavior including video observation and motion tracking. Yet both kinds of methodologies have drawbacks.

[0005] Verbal reports are not always appropriate for studying habits. People are very often unable to report the aspects of their behavior. Furthermore, panelists tend to over-report their behavior. This may be unintentional or because of not having complied with instructions given may be intentional. Direct behavior measurement provides more accurate and detailed information. Other problems here arise. It only offers a snapshot of behavio...

Claims

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