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Composition and Method for Dry Application of Mascara

a mascara and composition technology, applied in the field of cosmetic compositions for eyelashes, can solve problems such as difficulty or inability, and achieve the effect of easy and effective application of mascara to the eyelash

Inactive Publication Date: 2010-09-02
AVON PROD INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0005]The present invention provides a composition and a method for the application of a dry or solid mascara formulation to eye lashes. The object of the invention is to provide an improved composition and method for the application a dry mascara formulation to eye lashes, delivering an instant effect. The present invention provides a simple and effective dry application technique that avoids the disadvantages of conventional mascara application formulations and application techniques. The method and composition described allow the application of mascara with various patterns or designs to be applied to the eye lash, which are difficult or not possible with conventional mascara formulations or application methods. Furthermore, the method and composition allow for an instant effect.
[0010]The invention enables mascara with various patterns, designs or effects to be easily and effectively applied to the eye lash to achieve a desired eye lash appearance. Furthermore, patterns and designs may be super imposed upon one another to deliver dimensional effects.

Problems solved by technology

The method and composition described allow the application of mascara with various patterns or designs to be applied to the eye lash, which are difficult or not possible with conventional mascara formulations or application methods.

Method used

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  • Composition and Method for Dry Application of Mascara
  • Composition and Method for Dry Application of Mascara
  • Composition and Method for Dry Application of Mascara

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Embodiment Construction

[0025]The present invention provides new compositions and products for applying cosmetics to the eyelashes and methods for applying the compositions to the eyelashes. The products comprise cosmetics for the eyelashes (e.g., mascara) that differ from conventional cosmetics of this type in that they are provided in a substantially solid form. Compositions of the present invention will come to the consumer as a peel and stick type product. Such compositions may employ powders, solid, semi-solids, or combinations thereof, but are not viscous liquids or pastes like conventional mascara products.

[0026]In a further departure from conventional products the present invention may be produced by one or more printing processes. That is the present invention may be a printed pattern of virtually any dimension and or design. Furthermore, the present invention may consist of or manifest itself as a single dot or set of dots combined to deliver a desired effect. The term dot shall be used as a gene...

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Abstract

A substantially dry mascara formulation, a mascara application composition and a method of applying the formulation is described. The substantially dry mascara formulation may be deposited on the surface of a carrier substrate and applied to the eye lashes by contacting the mascara and substrate to the eye lashes. An application tool may optionally be used to aid application of the formulation to the eye lashes. The present invention allows various desired color gradients, patterns or designs to be imparted to the eye lashes.

Description

RELATED APPLICATION[0001]This application claims priority to International Application Serial No. PCT / US08 / 83749 filed Nov. 17, 2008 which claims priority form U.S. Ser. No. 60 / 988,966 filed Nov. 19, 2007; which is hereby incorporated by reference in its entirety for all purposes.FIELD OF INVENTION[0002]The present invention relates generally to cosmetic compositions for eyelashes and methods for applying the cosmetic compositions to eye lashes.BACKGROUND OF THE INVENTION[0003]Conventional mascara formulations are wet or moist suspensions that are typically in the form of a thick paste that must be applied to the eye lashes of a person using a brush or comb applicator. Mascara compositions of the prior art may be characterized under ambient conditions as Newtonian or non-Newtonian (to include pseudoplastic and dilitant fluids) depending on the product attributes desired. These mascara formulations can be messy and difficult to apply. The mascara is loaded on to a brush applicator th...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): A45D40/26
CPCA45D40/30A45D40/26
Inventor MCNAMARA, WILLIAM E.EARNSHAW, PAULSTONEHOUSE, DAVID
Owner AVON PROD INC
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