Digital TV value-added service content recommendation method and device

Abstract

The invention relates to the technical field of digital televisions, and discloses a content recommendation method and a device for digital television value added services. The method comprises the steps: obtaining assessing information on different contents by a user, wherein the contents are objects which militate with the user on a platform of the digital television value added services; converting the assessing information to assessing scores with a uniform format; building an assessment input matrix according to the assessing scores, wherein the assessment input matrix is a two-dimensional matrix, and a line index of the matrix is user identification, a column index of the matrix is content identification, and elements in the matrix are the assessing scores on the contents by the user; calculating similarity of different contents in every two terms in the assessment input matrix; and confirming recommendation contents which aim at the user according to the obtained similarity. Through the content recommendation method and the device for the digital television value added services, recommendation of the personalized contents for the user can be achieved by aiming at the digital television value added services.

Description

technical field [0001] The present invention relates to the technical field of digital television, in particular to a method and device for recommending value-added service content of digital television. Background technique [0002] With the advancement of the triple play process, the development of digital TV value-added services has become a key goal of radio and television operators in various places. How to provide end users with high-satisfaction services is one of the biggest challenges faced by radio and television operators. Specifically, if an operator can provide users with high-quality personalized services, it can greatly increase user stickiness, thereby stimulating more value-added service revenue. [0003] At present, in the field of radio and television, there is no recommended technology based on the digital TV value-added service platform. Although there has been a public solution for recommending interactive TV programs, its application range is very na...

AI Technical Summary

Problems solved by technology

Although there has been a publicly available scheme for recommending interactive TV programs, its scope of application is very narrow, limited to the EPG (Electronic Program Guide, electronic program menu) business

This solution cannot adapt to the development of digital TV value-added services, especially when faced with the operational needs of coexistence of multiple types of services (life service, professional service, interactive, entertainment)

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