Method and system for analyzing network behaviors of mobile terminal users

A behavior analysis and user analysis technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve problems such as inability to accurately identify users, inability to analyze network behavior, etc., to achieve a wide range of effects

Inactive Publication Date: 2014-04-30
BEIJING GEO POLYMERIZATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Most of the data used by the existing user behavior analysis system is part of the media data or small sample data, so it is impossible to accurately judge the user's behavior
[0007] 3. Equipme

Method used

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  • Method and system for analyzing network behaviors of mobile terminal users
  • Method and system for analyzing network behaviors of mobile terminal users

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0016] figure 1 It is a schematic diagram of the mobile terminal user network behavior analysis method of the present invention, refer to below figure 1 Describe in detail the composition of each step of the method.

[0017] The user network behavior analysis method includes: a data collection step, a data preprocessing step, a user analysis and mining step, and a data presentation step; wherein,

[0018] The data collection step is to collect the data of the user's mobile Internet through the collection device; the data of the user's mobile Internet includes one or more of the access log data and the signaling log data of the mobile Internet;

[0019] The data preprocessing step is to form an effective data set for user behavior analysis by cleaning and cleaning the collected data, store the data set, and output it to the user analysis and mining module;

[0020] The user analysis and mining step is to classify and analyze the cleaned data sets by matching the mobile Intern...

Embodiment 2

[0029] figure 2 It is a schematic diagram of the mobile terminal user network behavior analysis system of the present invention, refer to below figure 2 Describe in detail the components of each module of the system.

[0030] The mobile terminal user network behavior analysis system includes a data acquisition module, a data preprocessing module, a user analysis and mining module, and a data presentation module; among them,

[0031] The data collection module is used to collect the data of the user's mobile Internet through the collection device; the data of the user's mobile Internet includes one or more of the access log data and the signaling log data of the mobile Internet;

[0032] The data preprocessing module is used to clean and clean the collected data to form an effective data set for user behavior analysis, store the data set, and output it to the user analysis and mining module;

[0033] The user analysis and mining module includes a mobile Internet knowledge b...

Embodiment 3

[0042] The user behavior analysis based on the mobile terminal of the present invention can perform accurate recommendation of mobile advertisements. The details are as follows: an advertiser of maternal and infant products wants to place advertisements for mothers and infant products on the mobile application side. At this time, through the analysis of the user's mobile terminal log, it was found that a message sent by the user's mobile terminal called the API under the domain name "bbpapp.com", and through the matching of the mobile Internet knowledge base, it was known that the user's mobile phone had installed "Baby Full "Plan" mobile application, then we consider this user to be a potential user of mother and baby products. At the same time, we found that this user often visits "api.m.taobao.com", indicating that the user often calls Taobao's API, installs Taobao's mobile application on his mobile phone, and can detect that this user often searches for "toys" on Taobao. ...

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Abstract

The invention relates to the technical field of mobile internet, and discloses a method and a system for analyzing network behaviors of mobile terminals users. The method includes collecting access logs and signaling log data of the users to the mobile internet through a collection device, cleaning the collected data to form an effective data set, classifying and analyzing the data set through a matched mobile internet knowledge base, analyzing users' behaviors by loading a user behavior analysis algorithm to acquire analysis results of users' behaviors, and finally displaying the analysis results to the users. According to the collected network requests sent from mobile terminals and the signaling data, the users can be recognized accurately; by means of building the mobile internet knowledge base, users' behavior preferences can be found accurately; therefore, problems such as high data noises, small data sample and inaccurate prediction in the prior art are solved.

Description

technical field [0001] The invention relates to the field of mobile Internet technology, in particular to the field of analyzing network behavior data of mobile terminal users. Background technique [0002] User network behavior analysis refers to statistical analysis of relevant data in the case of obtaining relevant data of users' network operation behaviors, so as to determine and discover the group composition of network users and their respective preferences. So as to provide a basis for subsequent related operations. [0003] Existing user network behavior analysis systems and methods generally include an information collection module, an information storage module, an information mining statistics module, and a system display module. The information collection module is used to collect user network behavior data, and upload the collected data to the information storage module; the information storage module is used to store and summarize the data collected and upload...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/337
Inventor 崔晶晶林佳婕刘立娜单晓龙
Owner BEIJING GEO POLYMERIZATION TECH
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