A Subjective Evaluation Method and Construction System of TV Program Satisfaction
A TV program, subjective evaluation technology, applied in the direction of electronic digital data processing, special data processing applications, instruments, etc., can solve the problems of long evaluation time period, reduced data reliability, and inability to "quantify" satisfaction measurement
Active Publication Date: 2017-12-29
COMMUNICATION UNIVERSITY OF CHINA
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Problems solved by technology
However, traditional TV satisfaction has three insurmountable measurement bottlenecks:
[0005] 1) Satisfaction measurement cannot be "instant", and the evaluation time period is long
Since traditional audience satisfaction measurement can only be carried out by filling in diary cards, questionnaires, symposiums, and in-depth interviews, the survey can only select certain channels, certain time periods, and certain programs within a certain period of time, and the obtained data is single, Not comprehensive, not the audience's daily real viewing environment
Therefore, compared with the acquisition of ratings data, satisfaction surveys need to consume a lot of manpower and a long cycle (such as CCTV satisfaction surveys are conducted once a quarter), and timely feedback cannot be made when evaluating programs, resulting in delays. timing of program adjustment
[0006] 2) Satisfaction measurement cannot be "quantified", and is greatly affected by subjective and human factors
In traditional satisfaction surveys, audiences need to rely on subsequent memories to make judgments, which greatly affects the accuracy and authenticity of the results
At the same time, due to the inevitable omissions and frictions in the communication between the investigators and the respondents, the reliability of the data is also reduced.
[0007] 3) Satisfaction measurement and ratings measurement cannot be "same source"
Method used
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[0038] Such as figure 1 , figure 2 As shown, the present invention will be described in further detail below in conjunction with the accompanying drawings and specific embodiments, so as to better understand the technical solution of the present invention.
[0039]A method for subjective evaluation of TV program satisfaction, the steps include step S1 of constructing service object, step S2 of constructing evaluation platform, step S3 of constructing database, step S4 of constructing evaluation method and step S5 of constructing evaluation dimension. And step S1 to step S5 are executed sequentially.
[0040] The step S3 of constructing the database includes: the step S31 of constructing the basic database; the step S32 of constructing the subjective database; the step S33 of constructing the structured database and the step S34 of constructing the emotional tendency database. And step S31 to step S34 are executed sequentially.
[0041] The subjective evaluation system for ...
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A subjective evaluation method and construction system for television program satisfaction, including: construction service object, evaluation platform, database, evaluation method and evaluation dimension. Construction database includes: construction basic database, subjective database, structured database and emotional tendency database. Beneficial effects of the present invention: the subjective evaluation method and construction system of TV program satisfaction based on the Internet platform carry out subjective evaluation to TV programs, overcome three bottlenecks of traditional TV program satisfaction measurement, and achieve "instant", "quantification", "Same source", so that we can effectively understand the audience's subjective evaluation and satisfaction degree of TV programs.
Description
technical field [0001] The invention relates to a subjective evaluation method and a construction system of television program satisfaction, which belong to the intersection product of the field of radio and television and the field of artificial intelligence. Its theoretical basis is text sentiment analysis technology in natural language processing, which is to effectively analyze and mine emotionally subjective text information and identify the emotional tendency of its expressed content. Background technique [0002] The existing subjective evaluation of TV programs is mainly measured by user satisfaction. Satisfaction is an important "quality" indicator other than the ratings quantitative indicator, which is used to measure the user's satisfaction with the channel or program he has watched. Whether users are satisfied is the fundamental criterion for evaluating the quality of a program. [0003] Satisfaction is also called "appreciation index", and the TV "appreciation...
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IPC IPC(8): G06F17/27G06F17/30
Inventor 张韬政柴剑平赵敏
Owner COMMUNICATION UNIVERSITY OF CHINA