Feed content quality evaluation method and device
A quality evaluation and evaluation method technology, applied in the field of mobile Internet, can solve problems such as lack of user data, multi-dimensional data reference provided by content providers, inability to evaluate feed content, etc., to achieve optimized user experience, comfortable advertising experience, and high-quality push service effect
Active Publication Date: 2020-10-09
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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Problems solved by technology
[0003] At present, the feed streaming system platform lacks a comprehensive quality evaluation mechanism for content, especially advertising content, using a large amount of user data. Usually, there are only simple evaluation and recommendation methods such as putting the most popular content with the most clicks or the most comments on top. , it is impossible to use multi-dimensional user data to make a more reasonable evaluation of the feed content, resulting in the inability to provide users with better push services, nor provide advertisers with more efficient push strategies and provide users with a more comfortable advertising experience. Unable to provide multi-dimensional data references for content providers
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[0037] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.
[0038] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.
[0039] figure 1 It is a flowchart of a feed content quality evaluation method provided by an embodiment of the present invention.
[0040] Such as figure 1 As shown, in this embodiment, the present invention provides a feed content quality evaluation method applicable to the content presentation...
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The present invention provides a method and device for evaluating the quality of Feed content. The method includes: responding to various user operations performed on Feed content, collecting user data corresponding to each user operation; uploading the collected user data for statistical purposes. Feed content user data and calculate the quality of each feed content. The present invention collects corresponding different types of user data and uploads them in response to various user operations performed on the feed content, thereby counting the multi-dimensional user data of each feed content and calculating the quality of each feed content To achieve a more reasonable evaluation mechanism for feed content, thereby providing users with better push services, and further providing advertisers with more efficient push strategies, providing users with a more comfortable advertising experience, and further providing content Provides multi-dimensional data reference.
Description
technical field [0001] The present application relates to the technical field of mobile Internet, in particular to a method and device for evaluating the quality of Feed content. Background technique [0002] Feed is a data format through which the website disseminates the latest content information to users. The prerequisite for users to be able to subscribe to the website is that the website provides a source of news. Feeds are widely used in websites that update content frequently, such as news websites. Common feed formats include RSS, Atom, etc. [0003] At present, the feed streaming system platform lacks a comprehensive quality evaluation mechanism for content, especially advertising content, using a large amount of user data. Usually, there are only simple evaluation and recommendation methods such as putting the most popular content with the most clicks or the most comments on top. , it is impossible to use multi-dimensional user data to make a more reasonable ev...
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IPC IPC(8): G06F16/9535G06Q30/02H04L29/08
CPCG06F16/9535G06Q30/0269G06Q30/0277H04L67/55
Inventor 白振龙李军王道龙罗云峰靳茵茵邹斌朱鹏
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD