Feed content quality evaluation method and device
A quality evaluation and evaluation method technology, applied in the field of mobile Internet, can solve the problems of content providers providing multi-dimensional data reference, efficient push strategy, lack of user data, etc., to achieve comfortable advertising experience, efficient push strategy, and optimized user experience. Effect
Active Publication Date: 2017-10-20
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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Problems solved by technology
[0003] At present, the feed streaming system platform lacks a comprehensive quality evaluation mechanism for content, especially advertising content, using a large amount of user data. Usually, there are only simple evaluation and recommendation methods such as putting the most popular content with the most clicks or the most comments on top. , it is impossible to use multi-dimensional user data to make a more reasonable evaluation of the feed content, resulting in the inability to provide users with better push services, nor provide advertisers with more efficient push strategies and provide users with a more comfortable advertising experience. Unable to provide multi-dimensional data references for content providers
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[0037] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.
[0038] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.
[0039] figure 1 It is a flowchart of a feed content quality evaluation method provided by an embodiment of the present invention.
[0040] Such as figure 1 As shown, in this embodiment, the present invention provides a feed content quality evaluation method applicable to the content presentation...
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The invention provides a Feed content quality evaluation method and device. The method comprises, in response to various user operations executed on Feed content, collecting user data corresponding to the various user operations; uploading the collected user data to calculating the user data of every Feed content and computing the quality score of every Feed content. By collecting and uploading corresponding different types of user data in response to various user operations executed on every Feed content, calculating the multi-dimensional user data of every Feed content and computing the quality score of every Feed content, the Feed content quality evaluation method achieves a reasonable evaluation mechanism for the Feed content, accordingly provides high-quality push service for users and further provides advertisers with efficient push strategies, users with comfortable advertising experience and content providers with multi-dimensional data reference.
Description
technical field [0001] The present application relates to the technical field of mobile Internet, in particular to a method and device for evaluating the quality of Feed content. Background technique [0002] Feed is a data format through which the website disseminates the latest content information to users. The prerequisite for users to be able to subscribe to the website is that the website provides a source of news. Feeds are widely used in websites that update content frequently, such as news websites. Common feed formats include RSS, Atom, etc. [0003] At present, the feed streaming system platform lacks a comprehensive quality evaluation mechanism for content, especially advertising content, using a large amount of user data. Usually, there are only simple evaluation and recommendation methods such as putting the most popular content with the most clicks or the most comments on top. , it is impossible to use multi-dimensional user data to make a more reasonable ev...
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IPC IPC(8): G06F17/30G06Q30/02H04L29/08
CPCG06F16/9535G06Q30/0269G06Q30/0277H04L67/55
Inventor 白振龙李军王道龙罗云峰靳茵茵邹斌朱鹏
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD