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User behavior data processing method and device, electronic device and storage media

A data processing and behavior technology, applied in the information field, can solve problems that need to be further improved, and achieve the effect of accurate user behavior characteristics and/or user portraits

Inactive Publication Date: 2018-03-06
SENSOR NETWORKS TECH BEIJING CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, the accuracy of the results obtained from this processing of user behavior data needs to be further improved

Method used

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  • User behavior data processing method and device, electronic device and storage media
  • User behavior data processing method and device, electronic device and storage media
  • User behavior data processing method and device, electronic device and storage media

Examples

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example 1

[0128] This example provides a method for processing user behavior data, including:

[0129] Use video recognition and other technologies to identify offline behavior data such as users browsing products in stores and staying on shelves; collect payment and other online behavior data according to unified specifications; use key scenarios such as payment, based on the matching of time and specific behavior data. The same user's online behavior data and offline behavior data are connected. The connection here may include: understanding as the association of online behavior data and offline behavior data.

[0130] The user behavior data processing method provided in this example may specifically include:

[0131] Identify, collect and process offline behaviors to obtain offline behavior data;

[0132] Identify, collect and process online behaviors to obtain online behavior data;

[0133] Use key behavior nodes to connect online and offline behavior data, for example, Figure ...

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Abstract

An embodiment of the invention discloses a user behavior data processing method and device, an electronic device and a storage media. The method comprises the following steps: obtaining offline behavior data corresponding to an offline behavior, wherein the offline behavior data comprises first behavior data and first time information corresponding to the first behavior data; obtaining online behavior data generated based on the offline behavior, wherein the online behavior data comprises user identification information, second behavior data and second time information corresponding to an online behavior; matching the first time information and the second time information, and matching the first behavior data and the second behavior data; and when the first time information and the secondtime information meet time match, and the first behavior data and the second behavior data meet object match, associating the offline behavior data with the online behavior data corresponding to the same user identification information.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to a method and device for processing user behavior data, electronic equipment and a storage medium. Background technique [0002] With the development of network technology, network technology is becoming more and more developed. Users can use the Internet to conduct various operations such as shopping, consumption, entertainment, and learning. Such behaviors that occur on the Internet can be called online behaviors. In the existing technology, such online behavior is usually used to generate online behavior data, analyze user behavior, extract user behavior characteristics such as user behavior preferences, or extract user portraits, so as to facilitate subsequent targeted extraction based on Provide online services based on the user behavior characteristics, or user portraits. [0003] Usually, this kind of big data processing is based on a large amount of user beh...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 曹犟付力力桑文锋刘耀洲
Owner SENSOR NETWORKS TECH BEIJING CO LTD
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